Types of Research

Brand Research: Brand Equity

Brand Research: Brand Identity

Brand Research: Brand Loyalty / Satisfaction

Brand Research: Brand Positioning

Business-to-Business: Business / Professional Research

Business-to-Business: Industrial Market Research

Competitive Intelligence

Consumer Research: General

Corporate Image/Identity Research

Customer Satisfaction: Benchmark Studies

Customer Satisfaction: Customer Loyalty / Value

Customer Satisfaction: Customer Satisfaction Studies

International: Marketing Research

International: Marketing

Marketing Research: Full Service

Marketing Research: Multi-Country Studies

Marketing Research: Qualitative Research

Marketing Research: Quantitative Research

New Product Research: General

Secondary Research

Strategic Research: General

Strategic Research: Market Opportunity/Evaluation Studies

Strategic Research: Market Segmentation Studies

Research Techniques & Services

Consultation: General

Consultation: Business-to-Business Research

Consultation: International Research

Consultation: Marketing / Marketing Effectiveness

Consultation: Marketing Research

Interviewing - Audience: Executives / Professionals

Interviewing - Audience: Foreign Language

Interviewing - Audience: International

Qualitative Services - Moderating: Moderator

Audiences, Industries & Market Specialties

Acquisitions

Agriculture / Agribusiness

Association Membership

Automotive

Automotive Aftermarket

Business-to-Business/Industrial

Chemical Industry

Computers: Computer Hardware

Construction Industry

Consumers

Education

Electronics

Environment & Sustainability

Financial: General

Health Care / Medical: General - Healthcare

Health Care / Medical: General - Medical

Health Care / Medical: Pharmaceutical - Prescription Medicines

High Technology

International: Worldwide Capabilities

International: Africa / Middle East

International: Asia

International: Australia / Pacific Rim

International: Canada

International: Caribbean

International: Central America & Mexico

International: Eastern Europe & Russia

International: Europe

International: South America

International: Southeast Asia & India

Manufacturing / Machinery

Petroleum Products

Utilities / Energy

Online Research Tools and Services

Online Surveys: Surveys

How Big Is The Market... Really? | Article

Mark Towery, Managing Director, Geo Strategy Partners

The correct way to estimate market size depends on four different cuts of market data. The first examines demand; the second defines the "addressable market." Following that is analysis of the realistic opportunities for competition, and finally a targeted selection of "winnable" market opportunities. Geo Strategy Partners explains the process of determining market size to assess potential opportunities in this article. | Read Article »

Are You Ready to Grow Again? | Article

Mark Towery, Managing Director, Geo Strategy Partners

Refocus; Retool; Recover. Your go-to-market strategy and business model need to be revamped to match the current economy's competitive landscape. To re-energize your product and drive sales, hone in on the hidden motivators of your customers and examine what has changed in your market sector. Geo Strategy Partners shares their insights for strategic positioning in this economy. | Read Article »

Are You Listening To Your Customers or Just Surveying Them? | Article

Loren Brown, Senior Consultant, Geo Strategy Partners

Listening to custumers requires a more proactive and targeted approach than collecting surveys. Customers genuinely appreciate being asked for feedback and it serves as brand reinforcement. Business-to-Business customer feedback is just as necessary but less frequently utilized. Loren Brown of Geo Strategy Partners encourages a thorough feedback environment in this article about listening to your customers. | Read Article »

In Defense of Strategic Positioning and Strategic Business Models | Article

Geo Strategy Partners

Strategic planning has changed shape in the past 25 years with the emergence of global markets, bursts of new technology, and changes in the world economy. Geo Strategy Partners shares their insights on business models and strategic positioning in this article. | Read Article »