Target Research Group, Inc.

515 Airport Executive Park View Map »
Nanuet, NY 10954

Metro Area: New York (NY--NJ--CT)

Phone: (845) 426-1200
Fax: (845) 426-1218
Email: steve.cook@targetresearchgroup.com

Website: www.targetresearchgroup.com

Our Capabilities | Client Testimonials
About Us

Personnel:

Steve Cook, President & CEO

Joe Jesuele, Chairman

David Buchler, Executive VP

Fran Nuzzi, Senior VP

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Corporate & Individual Affiliations: AMA, CASRO, MRA

Company Description

Quality full-service company offering design, execution, processing and analytical services since 1986. All functions of the research process are done in-house. Expertise in concept, product, advertising, and package testing, tracking, as well as strategic research for food, personal care, other CPG companies, financial services, retail and publishing industries. Broad experience in R & D product testing. Legal Research Group with expertise in claims substantiation, intellectual property disputes, and misleading advertising issues. State-of-the art CAPI, CATI, IVR, and Internet interviewing. Research conducted in U.S. and internationally. Hands-on involvement of seasoned, senior management.

Special Products & Services

Power Trac™ - Computerized data analysis system for identifying key drivers to maximize concept and product acceptance. Optimize concept/product fit and customer retention.

Ad Trac™ - Proprietary system for evaluating impact, persuasion, communication and effectiveness of advertising. Strong diagnostic features and extensive normative database.

Fore Trac™ - Volumetric forecasting conducted in a “realistic” competitive environment. Well-established and validated model, with normative data for many categories.

BAC Trac™ - Better Access to Consumers. A unique, proprietary technique for measuring customer satisfaction, event sponsorship, trial of new products during introduction. Can also be used to create customer databases.

Frontline 360™ - A powerful tool to help you evaluate the dynamics of point-of-sale and their effects on customers' and prospects' image of the brand.

Branch Offices

Target Research Group: Legal Research Division
- 515 Airport Executive Park
  Nanuet, NY 10954
  Phone: (845) 426-1200
  Fax: (845) 426-1218
  Email: lherman@targetresearchgroup.com
  Larry Herman, Senior Vice President
Target Research Group: BAC Trac™ Division
- 515 Airport Executive Park
  Nanuet, NY 10954
  Phone: (845) 426-1200
  Fax: (845) 426-1218
  Email: gspagna@targetresearchgroup.com
  Greg Spagna, President

Research services

Types of Research

Advertising Research: Copy Testing - Print

Advertising Research: Copy Testing - Television

Concept / Positioning: Concept Optimization

Concept / Positioning: Concept Testing

Legal Research: Claims Substantiation

Legal Research: Trademark / Trademark Infringement

Mystery Shopping: General

New Product Research: Product Development & Testing

Package Research: Package Testing

Product Research: Home Use Tests

Product Research: Product Testing

Product Research: Taste Tests

Retail Research: Exit Interviews

Tracking Research

Online Research Tools and Services

Online Surveys: Surveys