Target Research Group, Inc.

515 Airport Executive Park View Map »
Nanuet, NY 10954

Metro Area: New York (NY--NJ--CT)

Phone: (845) 426-1200
Fax: (845) 426-1218
Email: steve@targetresearchgroup.com

Web Site: www.targetresearchgroup.com

Steve Cook, President & CEO
Joe Jesuele, Chairman
David Buchler, Executive VP
Fran Nuzzi, Senior VP
LinkedIn connections:

Affiliation: AMA, CASRO, MRA

Company Description

Quality full-service company offering design, execution, processing and analytical services since 1986. All functions of the research process are done in-house. Expertise in concept, product, advertising, and package testing, tracking, as well as strategic research for food, personal care, other CPG companies, financial services, retail and publishing industries. Legal Research Group with expertise in claims substantiation, intellectual property disputes, and misleading advertising issues. State-of-the art CAPI, CATI, IVR, and Internet interviewing. Research conducted in US and internationally. Hands-on involvement of seasoned, senior management.

Special Products & Services

Power Trac™ - Computerized data analysis system for identifying key drivers to maximize concept and product acceptance. Optimize concept/product fit and customer retention.

Ad Trac™ - Proprietary system for evaluating impact, persuasion, communication and effectiveness of advertising. Strong diagnostic features and extensive normative database.

Fore Trac™ - Volumetric forecasting conducted in a “realistic” competitive environment. Well-established and validated model, with normative data for many categories.

BAC Trac™ - Better Access to Consumers. A unique, proprietary technique for measuring customer satisfaction, event sponsorship, trial of new products during introduction. Can also be used to create customer databases.

Frontline 360™ - A powerful tool to help you evaluate the dynamics of point-of-sale and their effects on customers' and prospects' image of the brand.

Branch Offices

Target Research Group: Legal Research Division
- 515 Airport Executive Park
  Nanuet, NY 10954
  Phone: (845) 426-1200
  Fax: (845) 426-1218
  Email: lherman@targetresearchgroup.com
  Larry Herman, Senior Vice President
Target Research Group: BAC Trac™ Division
- 515 Airport Executive Park
  Nanuet, NY 10954
  Phone: (845) 426-1200
  Fax: (845) 426-1218
  Email: gspagna@targetresearchgroup.com
  Greg Spagna, President

Research services

Types of Research

Advertising Research: Copy Testing - Print

Advertising Research: Copy Testing - Television

Concept / Positioning: Concept Optimization

Concept / Positioning: Concept Testing

Legal Research: Claims Substantiation

Legal Research: Trademark / Trademark Infringement

Mystery Shopping: General

Package Research: Package Testing

Product Research: Home Use Tests

Product Research: Product Testing

Product Research: Taste Tests

Tracking Research