Test Track Research, Inc.

147 Columbia Turnpike View Map »
Suite 303
Florham Park, NJ 07932

Metro Area: New York (NY--NJ--CT)

Phone: (973) 360-1660
Fax: (973) 360-1667
Email: info@testtrackresearch.com

Website: www.testtrackresearch.com

Doug Ranshous, President

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Corporate & Individual Affiliations: AMA

Company Description

Since 1996, Test Track Research has provided research solutions to major consumer packaged goods, pharmaceutical, medical device, retailing, and financial services companies. Test Track is a full service research firm with special expertise in customer interviews; distribution, out-of-stock, display and shelf studies; sales tracking; mystery shopping; pharmacist interviews; internet surveys, telephone surveys and controlled store testing. Unique, instant web surveys of new product purchasers. Instant internet reporting of Rx inventory and stocking. National coverage in all outlet types. Complete statistical and analytical services. We give you the truth from the trenches.

Research services

Types of Research

Mystery Shopping: General

Mystery Shopping: Audio Recording

Mystery Shopping: Competitor Shops

Mystery Shopping: Incentive Programs

Mystery Shopping: Integrity Audits

Mystery Shopping: Merchandising Audits

Mystery Shopping: Online Reporting

Mystery Shopping: Operational Audits

Mystery Shopping: Price Audits

Retail Research: Controlled Store Tests

Retail Research: Distribution Checks

Retail Research: Exit Interviews

Retail Research: Scanner Data

Retail Research: Store Audits

Research Techniques & Services

Interviewing - Location: In-Store