BRS Group

901 E Street View Map »
#300
San Rafael, CA 94901

Metro Area: San Francisco-Oakland (CA)

Phone: (415) 526-2040
Fax: (415) 526-2075
Email: info@brsgroup.com

Website: www.brsgroup.com

Qualitative Research | Quantitative Research
Integrated Solutions | Clients

Personnel:

Lorne McMillan, Managing Partner

Karl Weigl, Managing Partner

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Corporate & Individual Affiliations: AMA, ESOMAR

Company Description

Our mission is to offer excellence in the areas of consumer and business research, insight generation, and marketing counsel. We act as a hub where talented people can serve clients in a professional manner that will exceed expectations. We work to a philosophy of applying integrated research solutions to business and consumer issues. Over time we have also developed a number of specialty practices that reflect the particular expertise of some BRS Partners.

Special Products & Services

Digital Salons™ - Digital Salons™ are asynchronous online discussions that generate unusually thoughtful and rich conversation among consumer or B2B targets, oftentimes yielding startling insights. Not to be confused with "online focus groups." The best online research tool west of the Mississippi!

Branch Offices

BRS Group
- 8 Country Lane
  Redwood City , CA 94061
  Phone: (650) 365-7540
  Fax: (650) 365-7543
  Dan Rubin, Partner
BRS Group
- 2006 Big Canyon Drive
  Austin, TX 78746-7249
  Phone: (512) 329-9417
  Fax: (512) 327-9473
  Ronald Zolno, Partner
BRS Group
- 302 West 86th Street
  New York, NY 10024
  Phone: (212) 496-8197
  Wendy Basch, Partner

Research services

Types of Research

Advertising Research: Advertising Research - General

Brand Research: Brand Positioning

Concept / Positioning: Concept Testing

Consumer Research: Consumer Trends

Corporate Image/Identity Research

New Product Research: General

Research Techniques & Services

Ethnography / Observational Research

Qualitative Services: General

Qualitative Services: Focus Groups - International

Audiences, Industries & Market Specialties

International: Worldwide Capabilities

Market Research Resources

Get Real: The Return of the Product | Article

Greet Sterenberg; Malcolm Baker, Founding Partner, BRS Group

Marketers have allowed an insidious myth to gain acceptance: that products are increasingly similar and because this is inevitable, emphasis needs to be placed on branding to differentiate. Sterenberg and Baker refute this as dangerous nonsense. Drawing on a major international study as well as the obvious success of many distinctive products, they conclude that the role of branding should be to amplify the product experience, not ignore it. | Read Article »

Open Up A Secret World: Using Blogging For Market Research | Article

Malcolm Baker, Founding Partner, BRS Group

This global study on women's handbags removed the interviewer from the information-gathering process. Women were invited to blog about certain topics with more depth and detail than in a traditional interview setting. Read this article to gain insights into this process and the results of the study. | Read Article »

Managing Global Brands To Meet Consumer Expectations | White Paper

Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor

Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? | Read White Paper »