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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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Washington, DC - Phone: (202) 775-5173 G2 & Associates LLC. is a qualitative research company. Our experience includes medical, children, legal, business-to-business and consumer.... |
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Cedar Grove, NJ - Phone: (973) 239-6900 Full-service research consultancy specializing in brand equity, brand tracking, tactical research and other custom quantitative services.... |
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New York, NY - Phone: (212) 660-0110 Goodmind is a full-service market research company specializing in online qualitative research, usability studies, custom quant, and recruiting.... |
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Westport, CT - Phone: (203) 221-0411 Greenfield Consulting Group is a qualitative consultancy serving the consumer and B2B marketing needs of a diverse range of clients, globally.... |
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Encino, CA - Phone: (800) 288-8226 GroupNet is the country’s largest network of top-rated independently owned focus group facilities with 35 facilities located in 25 markets nationwide.... |
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Hase/Schannen Research Associates Hamilton, NJ - Phone: (609) 799-3939 Full-service firm. Quantitative & qualitative. Broad array of industries. B2B, medical, consumers. Sophisticated statistical analysis & modeling.... |
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Larchmont, NY - Phone: (914) 834-5999 Horowitz Associates: A full service market research firm serving clients since 1985. Specialists in Hispanic and multicultural research.... |
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New York, NY - Phone: (212) 517-9039 Specialty: ethnography/observational research. Consumers are recorded on video and depth-interviewed in their everyday environments.... |
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Somerset, NJ - Phone: (800) 416-0555 Broad range of integrated market research, analytics and consulting services to emerging and established pharma, medical device and biotech clients... |
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Media, PA - Phone: (484) 840-4300 ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. Globally in 90+ countries... |
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Toronto, Canada - Phone: (416) 964-9222 A mid-sized, full-service ad hoc qual & quant research consultancy. Proprietary methods, global resources. Collaboration through sector allignment.... |
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Surfside, FL - Phone: (305) 299-5512 Although characterized by a broad area of service we specialize in Spanish-language research, evaluation research, mock-jury research and older adults... |
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New York, NY - Phone: (212) 584-2323 Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth... |
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New York, NY - Phone: (212) 265-3200 Ipsos offers five areas of market research specialization: advertising, loyalty, marketing, media, and public affairs.... |
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Des Plaines, IL - Phone: (847) 297-7515 Since 1971, Minding your customers' mind.... |
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Sandy Springs, GA - Phone: (770) 394-8700 Five focus suites, IDI room, sensory lab, 1200 sf auditorium w/viewing. Commercial test kitchen, outstanding recruiting and on-site technicians.... |
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Jackson Associates Research, Inc. Woburn, MA - Phone: (770) 394-8700 Our Boston office is equipped for all of your quali/quant needs. CLT room seats 35, large prep area, focus room seats 6, virtual client viewing.... |
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Karchner Marketing Research, LLC Collegeville, PA - Phone: (610) 489-0509 Founded in 2003 - healthcare & general market research. Conduct 50 studies/yr for end clients, ad agencies & market research firms.... |
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Newtown Square, PA - Phone: (610) 325-3400 LHK Partners is a full-service marketing research firm offering customized research and consulting services to a variety of industries worldwide.... |
Description of Attitude Research / Usage Research
Market research companies that obtain consumer opinions on products, companies or ideas, as well as what services and products customers use, purchase or patronize. Find a company that researches customer habits and attitudes toward what they buy and how they use it.
Related Resources
Segmenting for Success | Article
Sawtooth Technologies, Inc.
| Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies, Inc. highlights the benefits, approach, and uses of segmenting a market in such a way. | Read Article » |
Understanding Consumer Decision-Making with Means-End Research | White Paper
Gina Woodall, Senior VP, Rockbridge Associates
| Market researchers have access to a technique used to identify the emotional triggers that influence consumers' purchase decisions. The technique is laddering and has been around for decades, but may be one of the best kept secrets in the industry. Learn how this research method can give marketers the information they need to connect with consumers and persuade them to buy their product or service. | Read White Paper » |
Ethnography - Examples of Video Reports | Media
Housecalls, Inc.
| Housecalls ethnography is reality-based. We document how your consumers actually buy, use, live with and respond to your brands, not in a mock-up or virtual context, but in real life. And you’ll watch it all in Housecalls’ video report. | Read Media » |
Research on Trends: Influentials, Innovators & Early Adopters | White Paper
WAC Survey and Strategic Consulting
| This content discusses the phenomenon of trends, noting five distinct consumer segments and their influence on trends. | Read White Paper » |
Open Up A Secret World: Using Blogging For Market Research | Article
Malcolm Baker, Founding Partner, BRS Group
| This global study on women's handbags removed the interviewer from the information-gathering process. Women were invited to blog about certain topics with more depth and detail than in a traditional interview setting. Read this article to gain insights into this process and the results of the study. | Read Article » |
National Study Shows Reverse in Decade-Long Declines in Teen Abuse of Drugs and Alcohol | Article
GfK
| Teenage use of drugs and alcohol has grown, marking a decade-long decline in substance abuse. This article shares insights on teenage trends and tips for talking to your teenager about drugs. | Read Article » |
HYBRID SEGMENTATION: Producing A Segmentation That's Interesting And Actionable | White Paper
Paul M. Gurwitz, Ph. D., Managing Director, Renaissance Research & Consulting, Inc.
| Classical techniques of attitudinal segmentation, like Cluster Analysis, produce interesting groups that are not particularly useful. Targeting methods like CHAID produce groups related to an objective, and therefore useful, but they lack depth and are not interesting. This white paper presents a mix of the two methods - Hybrid Segmentation - as a method that produces segments that are both interesting and actionable. | Read White Paper » |
Psychographic Profile: What Your Position on the Legalization of Marijuana Might Say About You | Article
Copernicus Marketing Consulting and Research
| Psychographics include variables related to attitudes, interests, personality characteristics, and values. This psychographic profile looks at a side-by-side comparison of the attitudes, behaviors and demographics of the opposite sides of a hotly debated topic: the legalization of marijuana. | Read Article » |
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Services related to Attitude Research / Usage Research
Types of Research
Media Research > Audience Research
Psychological Research / Motivational Research
Research Techniques & Services
Market Research Consultants > Advertising & Communication
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