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Atlanta, GA - Phone: (770) 650-8495 Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies.... |
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Forest Knolls, CA - Phone: (415) 339-0498 We help companies make decisions: Marketing, advertising, product, pricing, channel, and branding strategy. With senior management experience, we gui... |
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Durham, NC - Phone: (919) 932-1117 W5 combines the professional services offered by marketing research firms, strategy-oriented management consultancies and brand planning agencies.... |
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WAC Survey and Strategic Consulting Great Neck, NY - Phone: (516) 466-7467 Full-service Consumer/B2B innovative custom research managed by experienced professionals. All data collection methods with total global capabilities.... |
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Boston, MA - Phone: (617) 723-8929 Non-traditional, traditional and actionable market research including lifestyle and lifestage exploratories, concept testing, brand positioning, etc... |
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Evansville, IN - Phone: (812) 425-4562 ARSgroup is known for creating high quality marketing communication measurement tools that help marketers make better business decisions... |
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Los Angeles, CA - Phone: (323) 254-4326 A Global Brand Development and Marketing Insight Consultancy... |
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Deerfield, IL - Phone: (847) 267-0169 Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome... |
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Richmond, VA - Phone: (804) 272-6100 Multi-service firm offering research consulting, quantitative/qualitative studies, specialized products for pharmaceuticals, healthcare, entertainment... |
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Applied Marketing Research, Inc. Kansas City , MO - Phone: (816) 442-1010 Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews... |
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Los Alamitos, CA - Phone: (562) 493-1079 Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more.... |
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Chicago, IL - Phone: (312) 283-5362 Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more.... |
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New York, NY - Phone: (917) 210-8597 Field and tab services; Data collection in-house via telephone, mail and the Internet; Product clinics; Multivariate Analysis; and more.... |
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London, United Kingdom - Phone: +4420-7580-7757 ase specialises in the design and implementation of qualitative and quantitative studies nationally and internationally. We offer research-based consu... |
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Baltimore, MD - Phone: (410) 583-9991 50-year-old marketing research company providing research consultation and data collection (qual & quant). Excellent recruitment, 7 focus suites... |
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Los Angeles, CA - Phone: (323) 912-1935 BrandIQ is a full service brand research and strategy firm that has a passion to provide management confidence for strategic decisions.... |
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Cincinnati, OH - Phone: (800) 688-2674 Founded in 1931, Burke is a 100% employee-owned, full service marketing research and decision support company.... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Tokyo, Japan - Phone: +813-6658-5166 Cannon Gray LLC is a statistical and analytics consultancy with extensive experience designing research and conducting advanced statistical analysis.... |
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Redwood Shores, CA - Phone: (650) 802-2100 Cheskin Added Value is a consulting firm that guides innovation through its deep understanding of people, cultures and change.... |
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Description of Brand Research > Brand Equity
Market research companies that identify a brand's assets and liabilities (= brand equity) within its competitive framework. Find vendors that help you determine brand equity through tangible data (i.e. how well it performs) as well as abstract dimensions (i.e. consumer perception and brand association).
Related Resources
Listening to Customers Online | White Paper
Goodmind
| This paper dives into the top 5 social media networks and how to navigate them as a marketer. Recent surveys have found that a large number of companies do not have programs or systems in place to track online word-of-mouth. This starter kit is a must-have for any company venturing into social media. | Read White Paper » |
Engaging Consumers via Social Media Makes Them More Likely To Buy, Recommend | Case Study
Chadwick Martin Bailey, Inc.
| New research shows consumers engaged through social media such as Facebook and Twitter are over 50% more likely to buy and recommend than before they were engaged. This study shares both quantitative and qualitative data from a study of 1500 consumers. | Read Case Study » |
Brands at Labbrand - Labbrand reveals the hidden dimensions of Brands | White Paper
Labbrand
| This article reveals the different dimensions of interactions between a brand and its environment - the key to successful branding. | Read White Paper » |
Interactive Media: the New Golden Goose of Branding? | White Paper
Labbrand
| - | Read White Paper » |
How to Measure the Value of a Brand | White Paper
Rajan Sambandam, TRC
| Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. | Read White Paper » |
Qualitative market research and Web2.0 | White Paper
Markus Scherer, Labbrand
| Web2.0 has enabled people to interact, publish, and connect on unprecedented levels. This paper gives an overview of Chinese social networking sites and reveals insights from a study of young bloggers. | Read White Paper » |
Making Price Make Sense | White Paper
SDR Consulting
| There's an opportunity for marketing departments to make the transision from simply providing business insights to developing full-blown business cases. Pricing strategy must focus on overall category profitability and consider the strategic implications of price changes on brand equity, product positioning, product cannibalization, and competitive response. Here's how to build a business case that enhances the bottom line. | Read White Paper » |
On Branding: Market and Consumers Insight | White Paper
Labbrand
| This article covers an important dimension of holistic branding - markets and consumers - and explains why solid market research is a vital part of any successful branding strategy. | Read White Paper » |
Nation Brands Index 2009: Brand America On the Rise | Article
GfK
| The Nation Brands Index measures the global image of 50 countries. In 2009 America jumped up to number one - this article poses reasons as well as recommendations for the number one spot. | Read Article » |
Nation Brands Index 2008: Germany on Top, U.S. Seventh | Article
GfK
| The way a country is perceived can make a critical difference to the success of its business, trade and tourism efforts, as well as its diplomatic and cultural relations with other nations. In their 2008 Global Highlights Report, Simon Anholt and GfK Roper Public Affairs & Media take you inside the most recent findings from the Anholt-GfK Roper Nation Brands Index. | Read Article » |
Business-Building Focus Groups: Consumer Dialogue Monitor | Service
Mara Friedman, MARAFriedman Brand Strategist
| This newsletter article provides a means to step away from the day-to-day demands of brand marketing, and to stay in touch with customers’ needs proactively rather than having to play catch-up. It presents a dynamic tool to stay ahead of the curve on consumer trends to satisfy unmet needs, aid product development, and retain brand loyalty. Read this article to learn about this creative tool. | Read Service » |
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Brand Research > Brand Image & Identity
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