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Perception Research Services, Inc. Fort Lee, NJ - Phone: (201) 346-1600 Since 1972, PRS has specialized in research to help develop, assess and improve: Packaging/Point-of-Sale Marketing, Print and Outdoor Advertising... |
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New York, NY - Phone: (212) 517-9039 Specialty: ethnography/observational research. Consumers are recorded on video and depth-interviewed in their everyday environments.... |
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New York, NY - Phone: (212) 584-2323 Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth... |
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Karchner Marketing Research, LLC Collegeville, PA - Phone: (610) 489-0509 Founded in 2003 - healthcare & general market research. Conduct 50 studies/yr for end clients, ad agencies & market research firms.... |
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Lake Success, NY - Phone: (516) 394-6000 MSW provides research based, brand strategy consultancy to support an integrated brand experience... |
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Fenton, MO - Phone: (877) 4-MARITZ Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
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Scottsdale , AZ - Phone: (480) 393-1200 Market Solutions Group, a full service marketing research company, designs and implements research solutions and applies advanced research technique... |
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New York, NY - Phone: (212) 548-7200 Millward Brown is expert in advertising effectiveness, marketing communications, media and brand equity research. 77 offices in 50 countries.... |
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NRN: A National Research Network Chicago, IL - Phone: (312) 960-5158 NRN a National Research Network is a full service consumer research company focusing on the design, execution & analysis of consumer research studies.... |
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NameQuest, Inc. - The Science of Verbal Branding Carefree, AZ - Phone: (480) 488-9660 NameQuest’s Verbal DNA™ methodology is the most advanced validated process of developing and researching verbal brand names... |
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New York, NY - Phone: (646) 216-2032 A market leader in mobile surveys & feedback tools, we're dedicated to using cutting edge technology and investing in new product development.... |
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Perryville, MO - Phone: (573) 547-3358 Pinnacle Research Group is a think-tank of highly educated, forward-thinking professionals who combine psychological theory with real world insight.... |
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Glendale, AZ - Phone: (602) 997-9711 Precision Research, Inc. a 26 year old full service custom market research company providing personalized service, quality work & competive pricing.... |
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Schwartz Consulting Partners, Inc. Tampa, FL - Phone: (813) 207-0332 Wildly engaged multi-lingual market research consultancy offering custom qualitative and quantitative services.... |
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San Jose, CA - Phone: (408) 297-2445 A research firm specializing in helping companies achieving innovation and market leadership through a unique understanding of their customer base.... |
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Valient Solutions Market Research Rochester, NY - Phone: (585) 227-2600 Valient Solutions is a global full-service market research agency that provides market research, data collection, analytics & research services.... |
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Durham, NC - Phone: (919) 932-1117 W5 combines the professional services offered by marketing research firms, strategy-oriented management consultancies and brand planning agencies.... |
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Boston, MA - Phone: (617) 723-8929 Non-traditional, traditional and actionable market research including lifestyle and lifestage exploratories, concept testing, brand positioning, etc... |
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Deerfield, IL - Phone: (847) 267-0169 Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Description of Brand Research > Brand Image & Identity
Market research firms that collect brand image and brand identity information from consumers to assess and predict consumer interest in and commitment to specific brands and/or products. Find a company to gauge how brand associations and perceptions (values, beliefs, knowledge, awareness) are affected by various advertising and marketing strategies.
Related Resources
Consumer Subcultures & Gatorade Product Perceptions | Case Study
SIS International Research
| This case study examines the perceptions of Gatorade by athletes and non-athletes. An online survey collected data on brand preferences, consumption patterns, loyalty and emotional bonds. Important findings included high referent power that Gatorade can use in its marketing strategy. | Read Case Study » |
Get Real: The Return of the Product | Article
Greet Sterenberg; Malcolm Baker, Founding Partner, BRS Group
| Marketers have allowed an insidious myth to gain acceptance: that products are increasingly similar and because this is inevitable, emphasis needs to be placed on branding to differentiate. Sterenberg and Baker refute this as dangerous nonsense. Drawing on a major international study as well as the obvious success of many distinctive products, they conclude that the role of branding should be to amplify the product experience, not ignore it. | Read Article » |
Brands at Labbrand - Labbrand reveals the hidden dimensions of Brands | White Paper
Labbrand
| This article reveals the different dimensions of interactions between a brand and its environment - the key to successful branding. | Read White Paper » |
Market Research Shows IT Service Providers Lack Brand Distinction | Article
Don Ryan, Chadwick Martin Bailey
| IT decision makers around the United States were surveyed about their use of IT-related services. The questions regarding the uniqueness of brands raise concerns about brand distinction in the industry. | Read Article » |
Managing Global Brands To Meet Consumer Expectations | White Paper
Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor
| Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? | Read White Paper » |
Cell expression inspires college students nationwide | Case Study
AMP Agency
| This case study covers the creation of a mobile tour that connected with Gen-Y and tapped into their desire for creative personalization of their cellular phones. | Read Case Study » |
Identifying the Key Drivers of Brand Image | Service
TRC
| Measuring brand image requires looking at direct effects as well as indirect effects of a company's performance. TRC compares traditional multiple regression with SatiscanTM, a method that can review all possible path models. | Read Service » |
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Services related to Brand Research > Brand Image & Identity
Types of Research
Brand Research > Brand Equity
Brand Research > Brand Image Tracking
Brand Research > Brand Loyalty & Satisfaction
Brand Research > Brand Positioning
Brand Research > Line & Franchise Extension
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