|
|||
|
|||
|
|||
|
|
|
 |
|||||||||||||
| 1. |
White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
|
|
| 2. |
Washington, DC - Phone: (202) 775-5173 G2 & Associates LLC. is a qualitative research company. Our experience includes medical, children, legal, business-to-business and consumer.... |
||
| 3. |
Cedar Grove, NJ - Phone: (973) 239-6900 Full-service research consultancy specializing in brand equity, brand tracking, tactical research and other custom quantitative services.... |
|
|
| 4. |
Atlanta, GA - Phone: (770) 650-8495 Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies.... |
|
|
| 5. |
Westport, CT - Phone: (203) 221-0411 Greenfield Consulting Group is a qualitative consultancy serving the consumer and B2B marketing needs of a diverse range of clients, globally.... |
||
| 6. |
Encino, CA - Phone: (800) 288-8226 GroupNet is the country’s largest network of top-rated independently owned focus group facilities with 35 facilities located in 25 markets nationwide.... |
|
|
| 7. |
Hase/Schannen Research Associates Hamilton, NJ - Phone: (609) 799-3939 Full-service firm. Quantitative & qualitative. Broad array of industries. B2B, medical, consumers. Sophisticated statistical analysis & modeling.... |
||
| 8. |
Toronto, Canada - Phone: (416) 964-9222 A mid-sized, full-service ad hoc qual & quant research consultancy. Proprietary methods, global resources. Collaboration through sector allignment.... |
|
|
| 9. |
Ottawa, Canada - Phone: (800) 263-2980 In-Touch provides the broadest range of secure data capture solutions, custom data analysis and integration services, and professional services.... |
||
| 10. |
New York, NY - Phone: (212) 584-2323 Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth... |
||
| 11. |
New York, NY - Phone: (212) 265-3200 Ipsos offers five areas of market research specialization: advertising, loyalty, marketing, media, and public affairs.... |
|
|
| 12. |
Des Plaines, IL - Phone: (847) 297-7515 Since 1971, Minding your customers' mind.... |
|
|
| 13. |
Karchner Marketing Research, LLC Collegeville, PA - Phone: (610) 489-0509 Founded in 2003 - healthcare & general market research. Conduct 50 studies/yr for end clients, ad agencies & market research firms.... |
|
|
| 14. |
Rochester, NY - Phone: (585) 295-1056 The Leadership Factor is a global research company specializing in satisfaction and loyalty measurement and customer-centered performance strategies.... |
||
| 15. |
Lake Success, NY - Phone: (516) 394-6000 MSW provides research based, brand strategy consultancy to support an integrated brand experience... |
|
|
| 16. |
Fenton, MO - Phone: (877) 4-MARITZ Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
|
|
| 17. |
Milwaukee, WI - Phone: (414) 778-6000 Leading global market research firm specializing in stakeholder research, helping clients achieve business goals and protect long-term assets... |
||
| 18. |
Scottsdale , AZ - Phone: (480) 393-1200 Market Solutions Group, a full service marketing research company, designs and implements research solutions and applies advanced research technique... |
|
|
| 19. |
Memphis, TN - Phone: (901) 683-5350 Message Factors, Inc. 37 years of experience providing market research and consulting services. Over 5,000 clients nationwide, including many Fortune... |
||
| 20. |
New York, NY - Phone: (212) 548-7200 Millward Brown is expert in advertising effectiveness, marketing communications, media and brand equity research. 77 offices in 50 countries.... |
|
Description of Brand Research > Brand Loyalty & Satisfaction
Market research vendors that study and evaluate levels of brand loyalty and brand satisfaction. Choose a company that assess brand interest and commitment of those who use a category and/or a brand within that category. Dedication to and satisfaction with a brand may be affected by marketing, advertising volume, promotion strategies, etc.
Related Resources
Consumer Subcultures & Gatorade Product Perceptions | Case Study
SIS International Research
| This case study examines the perceptions of Gatorade by athletes and non-athletes. An online survey collected data on brand preferences, consumption patterns, loyalty and emotional bonds. Important findings included high referent power that Gatorade can use in its marketing strategy. | Read Case Study » |
National Customer Service Survey: Mobile Phones | White Paper
Peter Leppik, President and CEO, Vocalabs
| A National Customer Service Survey was conducted by Vocalabs regarding Mobile Phone carriers. This study compared four major companies: AT&T, Sprint, T-Mobile and Verizon. Over 1100 customers completed the survey, illuminating the impact of customer service on brand loyalty. | Read White Paper » |
Loyalty - How To Win Devotion From Your Customers | White Paper
Paul Hague, Director, B2B International
| Customer satisfaction does not necessarily equate to customer loyalty. Strong indications of loyalty include proactive factors such as personally advocating a product to a friend. Companies wary of hurting loyalty by introducing new suppliers are invited to learn how B2B International measures customer loyalty. | Read White Paper » |
Interactive Media: the New Golden Goose of Branding? | White Paper
Labbrand
| - | Read White Paper » |
Study Shows Emotional Connection Currently More Pipe (or Hype) Dream Than Reality | Article
Copernicus Marketing Consulting and Research
| Brands strive to build an emotional connection with consumers, but how many consumers actually respond to these efforts? This article reveals findings from a study of U.S. consumers about emotional connection to brands. | Read Article » |
Millennials: A Target Worth Closer Examination | Article
Mara Friedman, MARAFriedman Brand Strategist
| This newsletter article discusses how Millennials differ from other target segments and require marketing efforts that fit their particular perspective. Building on this general knowledge, learning how target prospects in this generation specifically connect with your brand is key. Read this article to find out about strategic research tools that can obtain these insights. | Read Article » |
Love It or Hate It: The NPS Approach Works | Article
Brant Cruz, Chadwick Martin Bailey, Inc.
| Customer loyalty and your bottom line: Why NPS works. | Read Article » |
Emotional Brand Loyalty Measurement | Service
WAC Survey and Strategic Consulting
| Customer brand loyalty represent the greatest chances for acquiring revenue. This article provides an example of a company developing a program to sustain loyalty and promotes the features of the WEALR8VA algorithm, which measures customer loyalty. | Read Service » |
The Marketing & Branding of Nations | Article
SIS International Research
| Stakeholders impact the perceptions of a country; in this article SIS International Research details what market research looks for in nation branding. | Read Article » |
Interview: Avoiding the "Brand Death" Spiral | Media
Chadwick Martin Bailey, Inc.
| When marketing doesn't communicate with operations, the brand image is affected. Rich Schreuer provides an example of customer service not meeting brand image and how this contributes to "the brand death spiral." | Read Media » |
Managing Global Brands To Meet Consumer Expectations | White Paper
Malcolm Baker, Founding Partner, BRS Group; Greet Sterenberg; Earl Taylor
| Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those that are distributed worldwide, or can “globalness” itself be an element of a brand’s equity? | Read White Paper » |
Best Practices for Social Media Research | Article
Chadwick Martin Bailey, Inc.
| How do you make sense of all the buzz around social networking sites? This article proposes three best practices for leveraging and measuring communications with your consumers through this medium. | Read Article » |
Why Brand Tracking Should Include Experiences (incl. Social Media) | Article
Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
| Brand tracking research should cover both the impact of the brand and the impact of experience. This article suggests tracking social media channels as touch points for managing your brand image. | Read Article » |
The Evolution of Private Brands | Article
Ralph Blessing, EVP, GfK
| Shopping studies demonstrate how private brands are gaining ground versus national brands. Consumers in recessionary times are more open to new brands and less attitudinally loyal. This paper shares 10 key considerations for retailers. | Read Article » |
Business-Building Focus Groups: Consumer Dialogue Monitor | Service
Mara Friedman, MARAFriedman Brand Strategist
| This newsletter article provides a means to step away from the day-to-day demands of brand marketing, and to stay in touch with customers’ needs proactively rather than having to play catch-up. It presents a dynamic tool to stay ahead of the curve on consumer trends to satisfy unmet needs, aid product development, and retain brand loyalty. Read this article to learn about this creative tool. | Read Service » |
Want to share your content on GreenBook.org?
Please call (212) 849-2753.
Services related to Brand Research > Brand Loyalty & Satisfaction
Types of Research
Brand Research > Brand Equity
Brand Research > Brand Image & Identity
Brand Research > Brand Positioning
Brand Research > Line & Franchise Extension
Customer Loyalty & Value Research
Customer Satisfaction Research
Research Techniques & Services
Market Research Consultants > Advertising & Communication
Market Research Consultants > MediaResearch
Legend: Photos Display Ad Focus Group Facility
Photos Display Ad Focus Group Facility 
 |
Why Advertise | Job Center |
Contact |
About Us |
Terms of Use |
Privacy Policy |
Account Login © 2010 by New York AMA Communication Services, Inc. All rights reserved 116 East 27th Street, 6th floor, New York, NY 10016 | Phone: 212-849-2752 Preview by Thumbshots.com | Developed by Automated Graphic Systems, Inc. |
||
