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Boston, MA - Phone: (617) 338-2233 Magnet inc is a research and brand strategy consulting firm with over 13 years experience on over 150 multinational, national and regional brands.... |
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Mara Friedman Brand Strategist Los Angeles, CA - Phone: (310) 470-8815 Strategically-focused qualitative moderator, using insightful tools developed over the years to identify opportunities for brands to stand out.... |
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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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Boston, MA - Phone: (617) 350-8922 Chadwick Martin Bailey is a premier provider of market strategy and research. We work with industry leaders to provide customized information solution... |
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Hamburg, Germany - Phone: +4940-3068-880 MM-Eye – Your Gateway to Europe with offices in UK and Germany.... |
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Lake Success, NY - Phone: (516) 394-6000 MSW provides research based, brand strategy consultancy to support an integrated brand experience... |
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Fenton, MO - Phone: (877) 4-MARITZ Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
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Scottsdale , AZ - Phone: (480) 393-1200 Market Solutions Group, a full service marketing research company, designs and implements research solutions and applies advanced research technique... |
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Charleston, SC - Phone: (843) 797-8900x119 In business since 1982, MAi offers insightfull leading edge marketing research design and analysis, helping clients grow their business.... |
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Armonk, NY - Phone: (914) 273-5007 An innovative qualitative research firm that uses Behind-the-Mind techniques to uncover insightful marketing opportunities.... |
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New York, NY - Phone: (212) 548-7200 Millward Brown is expert in advertising effectiveness, marketing communications, media and brand equity research. 77 offices in 50 countries.... |
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Mulberry Street Market Intelligence Gig Harbor, WA - Phone: (805) 441-7447 Offering research on satisfaction, loyalty, retention, branding, purchase drivers, attitudes, awareness and perceptions, ad effectiveness and more... |
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Williamsville, NY - Phone: (716) 629-3200 Your full service market research partner, providing strong, reliable insight for the most discriminating client.... |
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NRN: A National Research Network Chicago, IL - Phone: (312) 960-5158 NRN a National Research Network is a full service consumer research company focusing on the design, execution & analysis of consumer research studies.... |
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Ann Arbor, MI - Phone: (734) 332.9200 NewProductWorks (now a part of GfK) offers full service marketing research, complete consumer research services & cutting-edge ideation facilitation.... |
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Mount Kisco, NY - Phone: (914) 241-1900 Strategic market research services. Expertise in market positioning, brand equity analysis, and satisfaction studies... |
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New York, NY - Phone: (212) 880-1530 Active in over 40 global markets, Nunwood is a new breed of agency.... |
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ORC, an Infogroup company (formerly Opinion Research Corporation) Princeton, NJ - Phone: (800) 444-4672 ORC offers the unique ability to integrate primary and secondary research, competitive intelligence and expert insight... |
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Phoenix, AZ - Phone: (602) 953-5228 PIB, a full-service, female-owned research firm, has developed a unique expertise in the education, new technology, family and youth markets.... |
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Perryville, MO - Phone: (573) 547-3358 Pinnacle Research Group is a think-tank of highly educated, forward-thinking professionals who combine psychological theory with real world insight.... |
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Description of Brand Research > Brand Positioning
Market research companies evaluating brand positioning and a related communication strategy to position a brand within a category. Find firms to conduct research to determine the most effective brand positioning and strategic marketing efforts to achieve it
Related Resources
Brands at Labbrand - Labbrand reveals the hidden dimensions of Brands | White Paper
Labbrand
| This article reveals the different dimensions of interactions between a brand and its environment - the key to successful branding. | Read White Paper » |
How to Measure the Value of a Brand | White Paper
Rajan Sambandam, TRC
| Brand name evokes an inherent value; finding a way to reliably measure that value is crucial in determining product development. A technique called discrete choice conjoint analysis is described in this paper by TRC. | Read White Paper » |
Finding the Sweet Spot of Competitive Positioning | Article
Sawtooth Technologies
| The sweet spot of competitive positioning ensures your brand is relevant to the target audience and differentiated from the competition. This article from Sawtooth Technologies, Inc. pinpoints ways to position your brand, particularly in the business-to-business market. | Read Article » |
A Strategic Compass For Stanley-Bostitch | Case Study
Chadwick Martin Bailey, Inc.
| This case study involves a brand research project with Stanley-Bostich during economic downturn. Chadwick Martin Bailey, Inc. teamed up to discover insights about their website users, the competitive landscape and how to increase their retail shelf space. | Read Case Study » |
Market Research Shows IT Service Providers Lack Brand Distinction | Article
Don Ryan, Chadwick Martin Bailey
| IT decision makers around the United States were surveyed about their use of IT-related services. The questions regarding the uniqueness of brands raise concerns about brand distinction in the industry. | Read Article » |
China market entry strategies – bypassing 1st tier cities | Case Study
Markus Scherer, Labbrand
| A recent market research study focused on understanding the feasibility of a new vodka brand to enter the Chinese market by bypassing 1st tier markets. The study included focus groups, semiotic analysis and video ethnography. Learn insights from this case study by Labbrand. | Read Case Study » |
On Branding: Market and Consumers Insight | White Paper
Labbrand
| This article covers an important dimension of holistic branding - markets and consumers - and explains why solid market research is a vital part of any successful branding strategy. | Read White Paper » |
Becoming a Hidden Champion in Niche Marketing | Article
SIS International Research
| They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification. | Read Article » |
Marketing Myth: Positioning Is No Longer Relevant | Article
Copernicus Marketing Consulting and Research
| Marketers have lost control of certain aspects of brand communication - it is no longer enough to identify and communicate one brand position. Brands now target specific groups of consumers to ensure their message is relevant, compelling and motivating. One of the most important steps is using customer input, as described in this article. | Read Article » |
The Evolution of Private Brands | Article
Ralph Blessing, EVP, GfK
| Shopping studies demonstrate how private brands are gaining ground versus national brands. Consumers in recessionary times are more open to new brands and less attitudinally loyal. This paper shares 10 key considerations for retailers. | Read Article » |
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Services related to Brand Research > Brand Positioning
Types of Research
Brand Research > Brand Equity
Brand Research > Brand Image & Identity
Brand Research > Brand Image Tracking
Brand Research > Brand Loyalty & Satisfaction
Brand Research > Line & Franchise Extension
Research Techniques & Services
Market Research Consultants > Advertising & Communication
Market Research Consultants > MediaResearch
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