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Description of Environment & Sustainability

Companies that offer market research services related to environmental and sustainability issues. Review and compare vendors able to conduct a research project associated with environment, environmental issues, environmental conditions, etc.

Related Resources

What's New Across The Pond? Marketing Research in Europe | Article

Fernand Wiesenfeld, EFG Inc.

Europe has market research trends similar to those in the United States, but their evolution and final emergence may look different. This article looks at marketing research trends in Europe in comparison with the U.S. | Read Article »

Green Gets Real: Current Economic Environment Subduing Green Enthusiasm But Driving Practical Action | Article

GfK

The GfK Roper Green Gauge study revealed that consumers are more aware of green issues and are also finding ways to save money while being green. This study identified six key segments based on consumer attitudes and behaviors. | Read Article »

CMIGreen Traveler Study | White Paper

Community Marketing, Inc.

Rising public awareness of sustainability issues and understanding consumer preferences and behaviors presents new opportunities for the tourism and hospitality industries. The fundamental question today is not “whether” sustainability will influence consumer choice and your bottom line, but “how.” The CMIGreen Traveler Study is designed to provide insights on understanding and leveraging the opportunities of the sustainable travel marketplace. | Read White Paper »

Japan’s latest green innovations are right on trend | Article

GfK

An Eco Products Fair held in Tokyo demonstrated the high environmental engagement of Japanese consumers. Studies also show that global climate change is a top concern among the Japanese. | Read Article »

Climate Change Research: Understanding the EU Emissions Trading Scheme | White Paper

Michael Stanat, Research Executive, SIS International Research

The European Union Emission Trading Scheme (EU ETS) unified countries into a network for managing carbon emissions with a Cap and Trade system. This white paper describes the effect of the market on this system and includes survey feedback from various countries and companies affected by the changes. | Read White Paper »

Top Green Trends for 2010 | Article

GfK

This article describes four main themes that green marketers should use as guiding principles during this period of economic recovery. | Read Article »

Anticipate resistance to your low-carbon initiative from ‘critical older men’ | Article

Peter Winters, President, Haddock Research & Branding

Internationally, those who oppose government support for green initiatives tend to be older men. The similarity of this pattern between countries suggests that this goes beyond a national, cultural phenomenon – and one hypothesis is that it is to do with the more anti-social values of older men. For cleantech businesses, it is important to understand this demographic since investment risk in cleantech is so closely tied to the political risk of whether specific government green policies get implemented. | Read Article »

Green Market Research, an emerging field | Article

Annet Forkink, Go Green Market Research

What is Green Market Research? This article looks at what makes a product green, the principles behind green markets, and how green market research can provide the understanding for reaching out to consumers. | Read Article »

Green Kitchen Cleaners: Perception, Awareness and Acceptance | White Paper

Annet Forkink, Go Green Market Research

A recent qualitative study was conducted to understand the meaning of a 'green' lifestyle for young consumers of mostly Hispanic origin. The study found preferred attributes for green cleaning products, specifically regarding the brand Seventh Generation. | Read White Paper »

Businesses must think about the unmet needs of their customers | Article

Peter Winters, President, Haddock Research & Branding

When governmental bodies try and get people to reduce their environmental impact, they sometimes talk about an ‘attitude-behaviour gap’. Instead, why not consider it as an ‘unmet need’, where consumers ‘low-carbon desires’ are not met by current ‘high-carbon behaviour’. This should move some of the responsibility away from ‘the consumer’, and onto businesses to think creatively about providing compelling low-carbon products and services. | Read Article »

Why Should My Company Care About Being “Green”? | Article

Joe Bates, Vice President, Rockbridge Associates

The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. | Read Article »

Global Environmental Concerns Growing | Article

Tim Kenyon, GfK Roper Consulting

GfK Roper Consulting announced highlights from its global and U.S. environmental studies ahead of the company’s 2008 Green Gauge report. The findings reveal that concerns over pollution and climate change are rising worldwide and people are looking first to their national governments to take the lead in eco-responsibility. | Read Article »

Corporate Sustainability Strategies: A Siemens Case Study | Case Study

Michael Stanat, Research Executive, SIS International Research

Companies embrace commitments to being leaders in climate change. This case study looks at one company's implementation of green strategies, its challenges and results. | Read Case Study »

For your low-carbon product, do you really want to charge people extra for ‘being green’? | Article

Peter Winters, President, Haddock Research & Branding

There is sometimes a sense that green products should be charged at a price premium. But how often is this the right approach? Instead consider, for your green product, whether it can be positioned as being both greener and better value than competitors. Also, think what could be done to enhance each customer’s post-purchase satisfaction. | Read Article »

How Climate Change Concern Can Motivate People To Be Interested In Your Offering | Article

Peter Winters, President, Haddock Research & Branding

Climate change is stimulating unmet emotional desires within consumer society. In this study, a simple factual description of a new microgeneration product was presented to respondents - and the best predictor of enthusiasm for the product was whether the individual was very concerned about climate change, or not. As cleantech companies gear up for mass-market roll-out of their low-carbon products, we should expect those most concerned about climate change to be driving early adoption. | Read Article »

Being "Green" Improves Recession Performance | Article

SIS International Research

Weaving in "green" into a company is in large part strongly tied to increased efficiency. In this practical list from SIS International Research, discover simple ways to "go green" to save costs during a recession. | Read Article »

US Leadership in the World at Risk: Security, Environment Biggest Challenges for US Reputation | Article

GfK

The US ranks low among nations in regard to international peace, protecting the environment, and fighting world poverty. Learn more about these findings from a recent Nation Brands Index survey. | Read Article »

Services related to Environment & Sustainability

 Types of Research

  International Marketing Research

 Research Techniques & Services

  Market Research Consultants

  Market Research Consultants > Social & Cultural Research

 Audiences, Industries & Market Specialties

  Agriculture / Agribusiness

  Public Affairs

  Utilities & Energy Industry