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Minneapolis, MN - Phone: (888) 678-6649 Reflect Research helps brands discover new ideas using social research, ideation, and design methodologies.... |
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SIRS (Service Industry Research Systems) Highland Heights, KY - Phone: (859) 781-9700 An award-winning quantitative and qualitative full-service market research and consulting company... |
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Zug, Switzerland - Phone: +414-1710-5819 SolutionSync is one of Europe's leading specialists in ethnographic consumer/user research.... |
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Valient Solutions Market Research Rochester, NY - Phone: (585) 227-2600 Valient Solutions is a global full-service market research agency that provides market research, data collection, analytics & research services.... |
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Durham, NC - Phone: (919) 932-1117 W5 combines the professional services offered by marketing research firms, strategy-oriented management consultancies and brand planning agencies.... |
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Fairfield, CT - Phone: (203) 371-8998 Children's research is our specialty…creativity is our trademark! Founded in 1990, Youth Insights specializes in working with children of all ages.... |
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Toronto, Canada - Phone: (416) 481-7409 Focus groups, bulletin boards, on-site, depth interviews, facilitation, innovation workshops. Expert in financial, services, employee, innovation.... |
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| 8. |
Los Angeles, CA - Phone: (323) 254-4326 A Global Brand Development and Marketing Insight Consultancy... |
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Waltham, MA - Phone: (781) 250-6300 Voice of the Customer consulting for new product development, onsite and public VOC training, IDEALYST online brainstorming. Over 20 years experience.... |
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Fairfield, CT - Phone: (203) 319-5915 Located in the NY metro area, BlueSky Room is Connecticut’s newest consumer research facility and meeting place.... |
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Ormond Beach, FL - Phone: (866) 209-2553 Utilize our newest technology, VERT – Visual and Emotional Research Technology with eye tracking.... |
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| 12. |
Doyle Research Associates, Inc. Chicago, IL - Phone: (312) 863-7600 Doyle Research is an innovative qualitative research firm offering in-person, online, ethnographic and specialty qualitative methods.... |
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| 13. |
GfK Custom Research North America New York, NY - Phone: (212) 240-5300 A full-service fact-based consultancy, GfK Custom Research North America is part of the GfK Group, the world's fifth-largest market research company.... |
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| 14. |
New York, NY - Phone: (212) 660-0110 Goodmind is a full-service market research company specializing in online qualitative research, usability studies, custom quant, and recruiting.... |
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| 15. |
Westport, CT - Phone: (203) 221-0411 Greenfield Consulting Group is a qualitative consultancy serving the consumer and B2B marketing needs of a diverse range of clients, globally.... |
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| 16. |
Encino, CA - Phone: (800) 288-8226 GroupNet is the country’s largest network of top-rated independently owned focus group facilities with 35 facilities located in 25 markets nationwide.... |
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| 17. |
St. Louis , MO - Phone: (314) 768-2110 Rated number one in St. Louis, our home facility offers contemporary comfort and cutting-edge technology.... |
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| 18. |
New York, NY - Phone: (212) 517-9039 Specialty: ethnography/observational research. Consumers are recorded on video and depth-interviewed in their everyday environments.... |
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| 19. |
Toronto, Canada - Phone: (416) 964-9222 A mid-sized, full-service ad hoc qual & quant research consultancy. Proprietary methods, global resources. Collaboration through sector allignment.... |
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| 20. |
New York, NY - Phone: (212) 584-2323 Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth... |
Description of Idea Generation
Market research vendors offering idea generation research services. Select a company that provides methods such as brainstorming and creativity sessions to uncover ideas about products and services based on target market needs, behaviors and motivations. Use idea generation to develoop new product concepts or to optimize existing products or services.
Related Resources
Rethinking Focus Group As Concept Development Tool | White Paper
Labbrand
| This article shares insights on using focus groups for testing new products or ideas, detailing the characteristics of a well-organized focus group. Highlights include cultural context for moderating focus groups with participants from Asian countries. | Read White Paper » |
Want better product ideas? Try smart incentives | White Paper
Rajan Samandam, TRC
| Idea generation from survey respondents is strongly dependent on incentive. Introducing competition strengthens the quantity and quality of creative responses. TRC provides examples of smart incentives in this white paper. | Read White Paper » |
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Services related to Idea Generation
Types of Research
New Product Research
New Product Research > Concept Development & Testing
New Product Research > Idea Generation
New Venture Analysis & Research
Research Techniques & Services
Brainstorming & Facilitation
Market Research Consultants
Market Research Consultants > Advertising & Communication
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