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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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Atlanta, GA - Phone: (770) 650-8495 Market research, competitive intelligence, and strategy consulting for B2B/industrial clients and economic development agencies.... |
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Mount Kisco, NY - Phone: (914) 241-1900 Strategic market research services. Expertise in market positioning, brand equity analysis, and satisfaction studies... |
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New York, NY - Phone: (212) 505-6805 SIS International--founded in 1984--is a leading Full-Service US & Global Market Research and Market Intelligence Firm.... |
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Fort Washington, PA - Phone: (215) 641-2200 Research and analytics firm that pairs customized solutions with senior-level attention and the latest choice modeling approaches to solve business... |
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Chicago, IL - Phone: (312) 876-0004 Technomic is the most recognized and experienced marketing research and management consulting firm serving the food industry. Founded in 1966, we serv... |
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The Understanding & Insight Group Denville, NJ - Phone: (973) 328-9107 Strategic front-end development of consumer-wanted products using in-context methods to capture unexpressed consumer intentions and create solid value... |
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Universal Orlando® Research Services Orlando, FL - Phone: (407) 224-3745 Universal Orlando® Resort offers access to over 12 million consumers from around the world for intercepts, interviews and focus groups.... |
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Valient Solutions Market Research Rochester, NY - Phone: (585) 227-2600 Valient Solutions is a global full-service market research agency that provides market research, data collection, analytics & research services.... |
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Los Angeles, CA - Phone: (323) 254-4326 A Global Brand Development and Marketing Insight Consultancy... |
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Deerfield, IL - Phone: (847) 267-0169 Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome... |
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Tustin, CA - Phone: (714) 838-4234 Full service automotive-specialist research firm. Proprietary and syndicated buyer research. Automotive Futures Center for full-scale clinics.... |
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Scottsdale, AZ - Phone: (602) 441-2474 Integrating primary research with existing research, secondary sources and user-generated content, Blueocean delivers real insights affordably... |
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Los Angeles, CA - Phone: (323) 912-1935 BrandIQ is a full service brand research and strategy firm that has a passion to provide management confidence for strategic decisions.... |
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Boston, MA - Phone: (617) 350-8922 Chadwick Martin Bailey is a premier provider of market strategy and research. We work with industry leaders to provide customized information solution... |
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Redwood Shores, CA - Phone: (650) 802-2100 Cheskin Added Value is a consulting firm that guides innovation through its deep understanding of people, cultures and change.... |
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San Francisco, CA - Phone: (888) 769-3807 We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling.... |
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Copernicus Marketing Consulting and Research Boston, MA - Phone: (617) 449-4200 Copernicus is a research-driven marketing consulting firm in the business of transforming companies.... |
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New York, NY - Phone: (212) 986-2130 Choice research specialists utilizing validated, proprietary techniques to measure the market share and profit impact of business strategies.... |
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Atlanta, GA - Phone: (770) 226-8888 x224 Market research and consulting services since 1942. Specializing in B2B market research, strategic positioning, planning and competitive intelligence.... |
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Description of Strategic Research > Market Opportunity Evaluation
Market research companies providing strategic research regarding market opportunity evaluation. Find a firm conducting research to determine a strategy's appeal among specific segments of a target market.
Related Resources
How Big Is The Market... Really? | Article
Mark Towery, Managing Director, Geo Strategy Partners
 | The correct way to estimate market size depends on four different cuts of market data. The first examines demand; the second defines the "addressable market." Following that is analysis of the realistic opportunities for competition, and finally a targeted selection of "winnable" market opportunities. Geo Strategy Partners explains the process of determining market size to assess potential opportunities in this article. | Read Article » |
What's New Across The Pond? Marketing Research in Europe | Article
Fernand Wiesenfeld, EFG Inc.
| Europe has market research trends similar to those in the United States, but their evolution and final emergence may look different. This article looks at marketing research trends in Europe in comparison with the U.S. | Read Article » |
Gear Up, Not Down: Top 5 Keys to Success in a Slow Economy | Article
Anne Bailey Berman, Chadwick Martin Bailey, Inc.
| Five prudent strategy points to consider for your business when the economy has slowed. | Read Article » |
Conjoint/Discrete Choice Model Output: What’s the Share About? | Article
Sawtooth Technologies, Inc.
| When business decision-makers look at conjoint and discrete choice model output, how should the share results be interpreted and used? In this post, we share our thoughts about preference share and market share, based on decades of practical experience. | Read Article » |
China market entry strategies – bypassing 1st tier cities | Case Study
Markus Scherer, Labbrand
| A recent market research study focused on understanding the feasibility of a new vodka brand to enter the Chinese market by bypassing 1st tier markets. The study included focus groups, semiotic analysis and video ethnography. Learn insights from this case study by Labbrand. | Read Case Study » |
Market Segmentation: One Method, Four Examples | Case Study
Rajan Sambandam, TRC
| Effective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results. | Read Case Study » |
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