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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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Boston, MA - Phone: (617) 350-8922 Chadwick Martin Bailey is a premier provider of market strategy and research. We work with industry leaders to provide customized information solution... |
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Copernicus Marketing Consulting and Research Boston, MA - Phone: (617) 449-4200 Copernicus is a research-driven marketing consulting firm in the business of transforming companies.... |
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Montvale, NJ - Phone: (201) 326-0320 A&G designs, conducts and analyzes market research to address both simple and complex marketing issues. Recognized experts in brand equity, attitude a... |
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Alameda, CA - Phone: (800) 657-9647 We offer insight …You gain the advantage. AFG conducts product and market research on behalf of our worldwide financial, software, telecommunications,... |
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Los Angeles, CA - Phone: (323) 254-4326 A Global Brand Development and Marketing Insight Consultancy... |
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Deerfield, IL - Phone: (847) 267-0169 Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome... |
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Sandy Springs, GA - Phone: (770) 399-2000 AnswerQuest is an innovative marketing research company that specializes in applying cutting edge technologies to traditional research methods in orde... |
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Applied Marketing Research, Inc. Kansas City , MO - Phone: (816) 442-1010 Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews... |
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Attitude Measurement Corporation Blue Bell, PA - Phone: (610) 238-9200 Full-service global marketing research consultancy founded 1979. Full range of quantitative/qualitative research supporting our advisory services.... |
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Winston-Salem, NC - Phone: (336) 721-1140 Full service marketing research firm with 30 years of experience across a wide array of industries including CPG, Financial Services, Automotive, Reta... |
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Scottsdale, AZ - Phone: (602) 441-2474 Integrating primary research with existing research, secondary sources and user-generated content, Blueocean delivers real insights affordably... |
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Hopkinton, MA - Phone: (508) 497-2555 Full service market research specializing in business and consumer technology as well as healthcare and publishing.... |
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Los Angeles, CA - Phone: (323) 912-1935 BrandIQ is a full service brand research and strategy firm that has a passion to provide management confidence for strategic decisions.... |
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Cincinnati, OH - Phone: (800) 688-2674 Founded in 1931, Burke is a 100% employee-owned, full service marketing research and decision support company.... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Tokyo, Japan - Phone: +813-6658-5166 Cannon Gray LLC is a statistical and analytics consultancy with extensive experience designing research and conducting advanced statistical analysis.... |
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Chamberlain Research Consultants, Inc. Madison, WI - Phone: (608) 246-3010 Chamberlain Research Consultants Inc. is an international market research firm providing a competitive advantage through strategic market research.... |
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Redwood Shores, CA - Phone: (650) 802-2100 Cheskin Added Value is a consulting firm that guides innovation through its deep understanding of people, cultures and change.... |
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Corporate Research Associates Inc. Halifax, Canada - Phone: (902) 493-3820 Full service quantitative and qualitative market research with focus group facilities. Services in English and French provided internationally.... |
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Description of Strategic Research > Market Segmentation
Market research providers of strategic research in market segmentation. Look for companies providing research used to describe the types of customers within a market. By using a combination of mathematical techniques and research methods, customers can be grouped for example according to needs, wants, attitudes, habits, and/or behaviors.
Related Resources
A Practical Guide To Market Segmentation | White Paper
Paul Hague, Director, B2B International
| There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. | Read White Paper » |
Addressing Concerns Over Market Segmentation in Uncertain Times | Article
Josh Mendelsohn, Chadwick Martin Bailey, Inc.
| This article addresses major concerns about conducting segmentation studies in the current economic situation and how to overcome these challenges. | Read Article » |
Cluster Analysis Gets Complicated | White Paper
Rajan Sambandam, TRC
| Segmentation studies using cluster analysis have become commonplace. However, the data may be affected by collinearity, which can have a strong impact and affect the results of the analysis unless addressed. This article investigates what level presents a problem, why it's a problem, and how to get around it. Simulated data allows a clear demonstration of the issue without clouding it with extraneous factors. | Read White Paper » |
Segmenting for Success | Article
Sawtooth Technologies, Inc.
| Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies, Inc. highlights the benefits, approach, and uses of segmenting a market in such a way. | Read Article » |
The Needs of a Segment Should Drive Design | Article
Gail Ritacco, Vice President, Product Ventures
| Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. | Read Article » |
Lessons Learned In Market Segmentation | White Paper
SDR Consulting
| This paper covers some of the challenges in market segmentation - finding the right approach, uncovering new segments, and getting actionable results. SDR Consulting identifies certain practices that are often associated with successful segmentation programs. | Read White Paper » |
Implementation Tactics For Segmentation | White Paper
SDR Consulting
| For many firms, market segmentation has failed, not so much because there was a failure to find appropriate segments, but more often because there was an inability to translate the segment definitions to customer and prospect databases. This paper describes the use of custom segmentation in comparison with a traditional approach. | Read White Paper » |
Research on Trends: Influentials, Innovators & Early Adopters | White Paper
WAC Survey and Strategic Consulting
| This content discusses the phenomenon of trends, noting five distinct consumer segments and their influence on trends. | Read White Paper » |
Don’t Give Up On That Segmentation Study – Do It Smarter | Article
Chadwick Martin Bailey, Inc.
| In uncertain economic times, segmentation of your market can be difficult. This article covers top concerns addressing strategists and provides actionable insight. | Read Article » |
MaxDiff: A New Way to Prioritize Benefit Statements | Article
Sawtooth Technologies, Inc.
| MaxDiff is a great methodology for prioritizing benefit statements. You’ll learn which statements resonate most with your market in this article. | Read Article » |
Why Should My Company Care About Being “Green”? | Article
Joe Bates, Vice President, Rockbridge Associates
| The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. | Read Article » |
Database Scoring with Object Based Segmentation | White Paper
Rajan Sambandam, TRC
| Segmentation created from company databases are often lacking the rich segmentation schemes formed by attitudinal surveys. A new approach is Object based segmentation that uses database variables at the basis for forming attitudinal segments, leaving both markets classifiable with clear demographic segments. TRC compares traditional segmentation analysis with Object based. | Read White Paper » |
Multicultural Marketing in Contemporary U.S. Markets | White Paper
Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group
| Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. | Read White Paper » |
How to Identify the Most Profitable Targets | Article
Copernicus Marketing Consulting and Research
| A top ten list of criteria used to identify financially-optimal targets. | Read Article » |
Segmentation Success | White Paper
Michael Sosnowski, TRC
| This paper explains the basic building blocks of the segmentation process and its implementation. | Read White Paper » |
Creating Actionable Segmentation: How You Can Harness the Power for Your Organization | Article
Lisa Gudding, GfK
| This 2009 case study of oil giant BP describes the design and implementation of a global segmentation project. | Read Article » |
Stay Visible & Relevant Or Lose Loyal Customers During The Downturn | Article
Mara Friedman, MARAFriedman Brand Strategist
| This newsletter article discusses the importance of creating demand during an economic downturn to retain brand loyalty and come out strong at the back end. To do so puts a burden on knowing one’s target audience intimately, and having the right brand strategy tools to obtain this understanding. Read this article to learn about these strategic methods. | Read Article » |
Market Segmentation: One Method, Four Examples | Case Study
Rajan Sambandam, TRC
| Effective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results. | Read Case Study » |
Why Doesn't My Market Segmentation Work? | Article
Copernicus Marketing Consulting and Research
| This article shares scenarios where you might run into problems with market segmentation. | Read Article » |
Good Versus Bad Market Segmentation | Service
Copernicus Marketing Consulting and Research
| The qualities of good market segmentation include the results - does the research yield distinct, proprietary, highly profitable market segments? Copernicus Marketing Consulting and Research shares their 5 steps toward good market segmentation. | Read Service » |
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Services related to Strategic Research > Market Segmentation
Types of Research
Consumer Research
Modeling & Predictive Research > Market Simulation
New Venture Analysis & Research
Strategic Research
Strategic Research > Market Opportunity Evaluation
Research Techniques & Services
Analytical Services > Census Data / Demographic Analysis / Geo-Demographic Clustering
Analytical Services > Segmentation
Market Research Software
Demographic Analysis Software
Geographic Information System Software
Market Segmentation Software
Audiences, Industries & Market Specialties
Consumers
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