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White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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Boston, MA - Phone: (617) 350-8922 Chadwick Martin Bailey is a premier provider of market strategy and research. We work with industry leaders to provide customized information solution... |
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Copernicus Marketing Consulting and Research Boston, MA - Phone: (617) 449-4200 Copernicus is a research-driven marketing consulting firm in the business of transforming companies.... |
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Hase/Schannen Research Associates Hamilton, NJ - Phone: (609) 799-3939 Full-service firm. Quantitative & qualitative. Broad array of industries. B2B, medical, consumers. Sophisticated statistical analysis & modeling.... |
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Somerset, NJ - Phone: (800) 416-0555 Broad range of integrated market research, analytics and consulting services to emerging and established pharma, medical device and biotech clients... |
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Media, PA - Phone: (484) 840-4300 ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. Globally in 90+ countries... |
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Toronto, Canada - Phone: (416) 964-9222 A mid-sized, full-service ad hoc qual & quant research consultancy. Proprietary methods, global resources. Collaboration through sector allignment.... |
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New York, NY - Phone: (212) 584-2323 Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth... |
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Karchner Marketing Research, LLC Collegeville, PA - Phone: (610) 489-0509 Founded in 2003 - healthcare & general market research. Conduct 50 studies/yr for end clients, ad agencies & market research firms.... |
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Ken Warwick & Associates, Inc. Marlboro, NJ - Phone: (732) 294-9188 Consultants in strategic research design and analysis. Experts in new-product development, market segmentation, multivariate analysis.... |
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Irving, TX - Phone: (800) 884-MARC (6272) M/A/R/C® Research is a full-service marketing research & consulting firm offering innovative qualitative & quantitative methodologies.... |
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Lake Success, NY - Phone: (516) 394-6000 MSW provides research based, brand strategy consultancy to support an integrated brand experience... |
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Fenton, MO - Phone: (877) 4-MARITZ Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
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Portland, ME - Phone: (207) 767-6440 Moderator run focus group facility. Suite includes: 18’ by 20’ meeting room w/ mirror, whiteboard, border railing, 1/2" fixed video and DVD recording... |
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Milwaukee, WI - Phone: (414) 778-6000 Leading global market research firm specializing in stakeholder research, helping clients achieve business goals and protect long-term assets... |
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Scottsdale , AZ - Phone: (480) 393-1200 Market Solutions Group, a full service marketing research company, designs and implements research solutions and applies advanced research technique... |
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Charleston, SC - Phone: (843) 797-8900x119 In business since 1982, MAi offers insightfull leading edge marketing research design and analysis, helping clients grow their business.... |
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New York, NY - Phone: (800) 221-5015 Meyers Research Center is the leading full service provider of Shopper Insights at the point-of-sale.... |
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Moosbrugger Marketing Research Salem, SC - Phone: (864) 944-8965 A nationwide full-service marketing research firm with a strategic consulting perspective. Clear concise communications... |
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Mulberry Street Market Intelligence Gig Harbor, WA - Phone: (805) 441-7447 Offering research on satisfaction, loyalty, retention, branding, purchase drivers, attitudes, awareness and perceptions, ad effectiveness and more... |
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Description of Strategic Research > Market Segmentation
Market research providers of strategic research in market segmentation. Look for companies providing research used to describe the types of customers within a market. By using a combination of mathematical techniques and research methods, customers can be grouped for example according to needs, wants, attitudes, habits, and/or behaviors.
Related Resources
A Practical Guide To Market Segmentation | White Paper
Paul Hague, Director, B2B International
 | There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. | Read White Paper » |
Segmenting for Success | Article
Sawtooth Technologies, Inc.
| Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies, Inc. highlights the benefits, approach, and uses of segmenting a market in such a way. | Read Article » |
Cluster Analysis Gets Complicated | White Paper
Rajan Sambandam, TRC
| Segmentation studies using cluster analysis have become commonplace. However, the data may be affected by collinearity, which can have a strong impact and affect the results of the analysis unless addressed. This article investigates what level presents a problem, why it's a problem, and how to get around it. Simulated data allows a clear demonstration of the issue without clouding it with extraneous factors. | Read White Paper » |
The Needs of a Segment Should Drive Design | Article
Gail Ritacco, Vice President, Product Ventures
| Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. | Read Article » |
Research Among Influentials, Innovators & Early Adopters | White Paper
WAC Survey and Strategic Consulting
| This content discusses the phenomenon of trends, noting five distinct consumer segments and their influence on trends. | Read White Paper » |
Don’t Give Up On That Segmentation Study – Do It Smarter | Article
Chadwick Martin Bailey, Inc.
| In uncertain economic times, segmentation of your market can be difficult. This article covers top concerns addressing strategists and provides actionable insight. | Read Article » |
Why Should My Company Care About Being “Green”? | Article
Joe Bates, Vice President, Rockbridge Associates
| The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. | Read Article » |
Database Scoring with Object Based Segmentation | White Paper
Rajan Sambandam, TRC
| Segmentation created from company databases are often lacking the rich segmentation schemes formed by attitudinal surveys. A new approach is Object based segmentation that uses database variables at the basis for forming attitudinal segments, leaving both markets classifiable with clear demographic segments. TRC compares traditional segmentation analysis with Object based. | Read White Paper » |
Multicultural Marketing in Contemporary U.S. Markets | White Paper
Chang-Hoan Cho, Ph.D. Assistant Professor, John Holcombe & Daniel Murphy of Insights Marketing Group
| Cultural background affects how consumers process advertising messages, and advertisers recognize the purchasing power of the diverse ethnic groups in the U.S. In this white paper, Insights Marketing Group delves into market research strategies that are effective at segmenting these markets and creating products and services that resonate with them. | Read White Paper » |
Segmentation Success | White Paper
Michael Sosnowski, TRC
| This paper explains the basic building blocks of the segmentation process and its implementation. | Read White Paper » |
Market Segmentation: One Method, Four Examples | Case Study
Rajan Sambandam, TRC
| Effective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results. | Read Case Study » |
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Services related to Strategic Research > Market Segmentation
Types of Research
Consumer Research
Modeling & Predictive Research > Market Simulation
New Venture Analysis & Research
Strategic Research
Strategic Research > Market Opportunity Evaluation
Research Techniques & Services
Analytical Services > Census Data / Demographic Analysis / Geo-Demographic Clustering
Analytical Services > Segmentation
Market Research Software
Demographic Analysis Software
Geographic Information System Software
Market Segmentation Software
Audiences, Industries & Market Specialties
Consumers
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