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New York, NY - Phone: (212) 679-4100 Full service qualitative and quantitative research firm covering the General Market and over 25 Ethnic markets. Vast international experience.... |
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| 2. |
New York, NY - Phone: (212) 717-6087 Experienced specialists in full-service qualitative research-focus groups, individual depth interviews, ethnographies.... |
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New York, NY - Phone: (212) 787-8810 One-stop shop for superlative qualitative services from design and implementation (recruitment, moderating, interviewing) to analysis... |
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| 4. |
Indianapolis, IN - Phone: (317) 644-5300 Full service qualitative focus group facility (3 suites) with remote viewing capabilities. Ask about our 100% respondent show guarantee... |
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| 5. |
Insights Marketing Group, Inc. Miami, FL - Phone: (305) 854-2121 A full-service marketing research company that conducts qualitative and quantitative research of both general and ethnic markets.... |
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| 6. |
Memphis, TN - Phone: (901) 755-9911 Digital recording, wireless Internet. Staff interviewers/moderators. Taste tests, CLT's, IDI's, ethnographies, mock juries, medical, gaming, WUT.... |
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Des Plaines, IL - Phone: (847) 297-7515 Since 1971, Minding your customers' mind.... |
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Palm Harbor, FL - Phone: (727) 772-0100 We help you make better decisions through top-quality research - focus groups, in-depth interviews, and ideation sessions. Over 25 years of experience... |
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| 9. |
Red Bank, NJ - Phone: (732) 224-9991 KL Communications is a full-service marketing research firm, specializing in building custom online communities and panels.... |
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Karchner Marketing Research, LLC Collegeville, PA - Phone: (610) 489-0509 Founded in 2003 - healthcare & general market research. Conduct 50 studies/yr for end clients, ad agencies & market research firms.... |
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| 11. |
Hastings-on-Hudson, NY - Phone: (914) 478-1296 20+ years experience in all stages of strategic qualitative research with a wide range of audiences including Kids, Teens, B2B, Health Professionals, ... |
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| 12. |
Glen Rock, NJ - Phone: (201) 233-9484 MRC Asia is the full-service marketing research company, handling both quantitative and qualitative research studies with consumer as well as business... |
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| 13. |
Portland, OR - Phone: (503) 245-4479 Two focus group locations in Portland give you options to best serve your needs. Just added: a new 1-on-1 interview space in our downtown facility.... |
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| 14. |
New York, NY - Phone: (212) 548-7200 Millward Brown is expert in advertising effectiveness, marketing communications, media and brand equity research. 77 offices in 50 countries.... |
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| 15. |
N2 Qualitative Marketing Research Allendale, NJ - Phone: (201) 934-0074 Full-service qualitative marketing research firm offering services that range from conducting traditional focus groups to non-traditional ethnography... |
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| 16. |
Framingham, MA - Phone: (508) 370-7788 Complete focus group, recruiting & data collection services.... |
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| 17. |
Ann Arbor, MI - Phone: (734) 332.9200 NewProductWorks (now a part of GfK) offers full service marketing research, complete consumer research services & cutting-edge ideation facilitation.... |
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| 18. |
Southfield, MI - Phone: (800) 358-9919 Spacious qualitative research facility, remodeled 2008 . 2 focus group rooms, observation rooms & Client lounges. Wireless Internet access.... |
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| 19. |
Phoenix, AZ - Phone: (602) 953-5228 PIB, a full-service, female-owned research firm, has developed a unique expertise in the education, new technology, family and youth markets.... |
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| 20. |
Planet Latino Market Intelligence, Inc. Miami, FL - Phone: (305) 940-0930 Extensive expertise in qualitative research in all categories, industries and markets. Bilingual moderators with years of experience in all markets... |
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Description of Moderating Services
Market research companies administering moderating services. Review companies that employ trained marketing research facilitators, moderators, who oversee research discussion groups to insure the discussion stays on track and elicit comments related to the objectives of the research study.
Qualitative Research Consultants Association
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Why use a professional moderator? by Qualitative Research Consultants Association |
A professional knows how to:
- Establish rapport with respondents
- Probe beyond rationalizations to uncover genuine motivations
- Interpret and build on what they hear
- Maintain flexibility in guiding the discussion without losing sight of the objectives
- “Turn on a dime” – adapt their approach when they and the clients encounter unexpected issues or insights
- Manage the energy level and personality dynamics of the discussion
- Avoid creating bias among respondents
- Get around respondents’ defensive behavior
- Effectively handle talkers and non-talkers
- Keep unexpected issues from sabotaging the discussion
- Notice contradictions that don’t "ring true"
- Handle sensitive topics with diplomacy
- Recognize problem respondents and act appropriately
- Mastery of multiple techniques
- Experience in diverse disciplines
- Knowledge about relevant trends in other categories and industries
- Help sharpen the focus and clarify the objectives of the research
- Ensure objectivity from the design stage through final analysis
- Stay focused on clients' business issues, to ensure the research findings are relevant and actionable
- Build a positive working relationship with clients
- Help keep the research team objective about the topic
- Stand up to pressure when necessary based on the research learning
- Protecting client confidentiality
- Protecting respondent confidentiality and anonymity
- Staying committed to non-discriminatory recruiting
- Being considerate and respectful of respondents and their differences
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QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more. Its goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge. |
Services related to Moderating Services
Research Techniques & Services
Qualitative Marketing Research Services
Moderators
Focus Group Moderators - Consumers
In-Depth Moderators - One-on-One Moderators
Focus Group Moderators - Educational Services
Focus Group Moderators - Ethnic Groups
Focus Group Moderators - Executives & Professionals
Focus Group Moderators - Financial Services
Focus Group Moderators - Gay & Lesbian Audiences
Focus Group Moderators - High Technology
Focus Group Moderators - Seniors & Mature
Moderator Training Services
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