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Providers 1 to 20 out of 68:
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MBC Research
New York, NY - Phone: (212) 679-4100
Full service qualitative and quantitative research firm covering the General Market and over 25 Ethnic markets. Vast international experience.... |
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The Research Department
New York, NY - Phone: (212) 717-6087
Experienced specialists in full-service qualitative research-focus groups, individual depth interviews, ethnographies.... |
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Sources For Research, Inc.
New York, NY - Phone: (212) 787-8810
One-stop shop for superlative qualitative services from design and implementation (recruitment, moderating, interviewing) to analysis... |
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Indy Focus
Indianapolis, IN - Phone: (317) 644-5300
Full service qualitative focus group facility (3 suites) with remote viewing capabilities. Ask about our 100% respondent show guarantee... |
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Insights Marketing Group, Inc.
Miami, FL - Phone: (305) 854-2121
A full-service marketing research company that conducts qualitative and quantitative research of both general and ethnic markets.... |
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Insights Research Center
Memphis, TN - Phone: (901) 755-9911
Digital recording, wireless Internet. Staff interviewers/moderators. Taste tests, CLT's, IDI's, ethnographies, mock juries, medical, gaming, WUT.... |
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Irwin Broh Research
Des Plaines, IL - Phone: (847) 297-7515
Since 1971, Minding your customers' mind.... |
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J.L. Roth & Associates, Inc.
Palm Harbor, FL - Phone: (727) 772-0100
We help you make better decisions through top-quality research - focus groups, in-depth interviews, and ideation sessions. Over 25 years of experience... |
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KL Communications, Inc.
Red Bank, NJ - Phone: (732) 224-9991
KL Communications is a full-service marketing research firm, specializing in building custom online communities and panels.... |
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Karchner Marketing Research, LLC
Collegeville, PA - Phone: (610) 489-0509
Founded in 2003 - healthcare & general market research. Conduct 50 studies/yr for end clients, ad agencies & market research firms.... |
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Lynn Greenberg Associates
Hastings-on-Hudson, NY - Phone: (914) 478-1296
20+ years experience in all stages of strategic qualitative research with a wide range of audiences including Kids, Teens, B2B, Health Professionals, ... |
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MRC Asia LLC
Glen Rock, NJ - Phone: (201) 233-9484
MRC Asia is the full-service marketing research company, handling both quantitative and qualitative research studies with consumer as well as business... |
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Market Decisions Corporation
Portland, OR - Phone: (503) 245-4479
Two focus group locations in Portland give you options to best serve your needs. Just added: a new 1-on-1 interview space in our downtown facility.... |
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Millward Brown, Inc.
New York, NY - Phone: (212) 548-7200
Millward Brown is expert in advertising effectiveness, marketing communications, media and brand equity research. 77 offices in 50 countries.... |
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N2 Qualitative Marketing Research
Allendale, NJ - Phone: (201) 934-0074
Full-service qualitative marketing research firm offering services that range from conducting traditional focus groups to non-traditional ethnography... |
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National Field & Focus, Inc.
Framingham, MA - Phone: (508) 370-7788
Complete focus group, recruiting & data collection services.... |
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NewProductWorks
Ann Arbor, MI - Phone: (734) 332.9200
NewProductWorks (now a part of GfK) offers full service marketing research, complete consumer research services & cutting-edge ideation facilitation.... |
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Opinion Search
Southfield, MI - Phone: (800) 358-9919
Spacious qualitative research facility, remodeled 2008 . 2 focus group rooms, observation rooms & Client lounges. Wireless Internet access.... |
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Partners In Brainstorms, Inc.
Phoenix, AZ - Phone: (602) 953-5228
PIB, a full-service, female-owned research firm, has developed a unique expertise in the education, new technology, family and youth markets.... |
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Planet Latino Market Intelligence, Inc.
Miami, FL - Phone: (305) 940-0930
Extensive expertise in qualitative research in all categories, industries and markets. Bilingual moderators with years of experience in all markets... |
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Description of Moderating Services
Market research companies administering moderating services. Review companies that employ trained marketing research facilitators, moderators, who oversee research discussion groups to insure the discussion stays on track and elicit comments related to the objectives of the research study.
Qualitative Research Consultants Association
A professional knows how to:
- Establish rapport with respondents
- Probe beyond rationalizations to uncover genuine motivations
- Interpret and build on what they hear
- Maintain flexibility in guiding the discussion without losing sight of the objectives
- “Turn on a dime” – adapt their approach when they and the clients encounter unexpected issues or insights
- Manage the energy level and personality dynamics of the discussion
- Avoid creating bias among respondents
A professional is prepared for challenging situations, and is able to:
- Get around respondents’ defensive behavior
- Effectively handle talkers and non-talkers
- Keep unexpected issues from sabotaging the discussion
- Notice contradictions that don’t "ring true"
- Handle sensitive topics with diplomacy
- Recognize problem respondents and act appropriately
A professional brings:
- Mastery of multiple techniques
- Experience in diverse disciplines
- Knowledge about relevant trends in other categories and industries
A professional does more than moderate. They also:
- Help sharpen the focus and clarify the objectives of the research
- Ensure objectivity from the design stage through final analysis
- Stay focused on clients' business issues, to ensure the research findings are relevant and actionable
- Build a positive working relationship with clients
- Help keep the research team objective about the topic
- Stand up to pressure when necessary based on the research learning
A professional ensures high standards by:
- Protecting client confidentiality
- Protecting respondent confidentiality and anonymity
- Staying committed to non-discriminatory recruiting
- Being considerate and respectful of respondents and their differences
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QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more. Its goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge. |
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