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El Segundo, CA - Phone: (310) 333-0800 Alternate Routes, Inc. is not a traditional qualitative research company.... |
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Sacramento, CA - Phone: (916) 325-1670 Top-rated facility past 9 years! On-site owner/manager to ensure the utmost quality, integrity and extraordinary service possible. ... |
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Cincinnati, OH - Phone: (513) 891-2271 Qualitative and custom quantitative research. Rated as one of the world's best focus group facilities by the Impulse Survey. Consumer, B2B... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Atlanta, GA - Phone: (678) 805-4000 CMI is a full-service, custom marketing research company that provides clients with answers to their most pressing business questions.... |
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Campos Market Research, Inc. DBA Campos Inc Pittsburgh, PA - Phone: (412) 471-8484 Full-service firm. Qual/quant research design/recruiting/project management/moderating/analysis/recommendations. Centrally located downtown.... |
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New York, NY - Phone: (212) 243-7777 User-centered research & design firm dedicated to helping companies connect their business objectives to the needs and expectations of their customers... |
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Chamberlain Research Consultants, Inc. Madison, WI - Phone: (608) 246-3010 Chamberlain Research Consultants Inc. is an international market research firm providing a competitive advantage through strategic market research.... |
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Redwood Shores, CA - Phone: (650) 802-2100 Cheskin Added Value is a consulting firm that guides innovation through its deep understanding of people, cultures and change.... |
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New York, NY - Phone: (212) 664-1100 Full service custom research provider of both Qualitative and Quantitative studies. Clear, actionable and creative analysis. Quantitative specialties... |
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| 11. |
CoastalViews c/o Kermode Business Services Inc. Vancouver, Canada - Phone: (604) 484-2507 CoastalViews is Vancouver BC's newest and technologically advanced qualitative research facility. Visit www.coastalviews.ca to view a virtual tour.... |
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Cambridge, MA - Phone: (617) 441-9944 Cogent Research provides high-quality, strategic marketing research services that uncover critical insights that help build and market brands.... |
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Columbus, OH - Phone: (614) 220-4120 Part of Focus Coast to Coast network Helping you with all your data collection needs, CRC is a marketing research operation located in the Arena District of downtown Columbus.... |
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Glen Rock, NJ - Phone: (201) 445-9215 We specialize in needs modeling, concept development, brand positioning, and business communication through qualitative and and qualitative services.... |
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Copernicus Marketing Consulting and Research Boston, MA - Phone: (617) 449-4200 Copernicus is a research-driven marketing consulting firm in the business of transforming companies.... |
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Corporate Research Associates Inc. Halifax, Canada - Phone: (902) 493-3820 Full service quantitative and qualitative market research with focus group facilities. Services in English and French provided internationally.... |
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Portland, ME - Phone: (207) 772-4011 Critical Insights, Inc., Northern New England’s premier full-service market research firm, offers a full range of research services.... |
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| 18. |
Brussels, Belgium - Phone: +322-344-0088 Founded in 1992, Dedicated Research is the leading independent market & opinion research company in Belgium. Dedicated Research is certified EMRQS.... |
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| 19. |
Data & Management Counsel, Inc. Exton, PA - Phone: (610) 524-7900 Founded in 1986. Attentive, responsive marketing research and strategy consulting firm. Consumer Packaged Goods. Telecommunications. Information Tech... |
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| 20. |
Calabasas , CA - Phone: (818) 591-2408 We have been in research since 1970 so we're really good at helping you answer your business questions and making projects easy to field.... |
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Description of Qualitative Marketing Research
Market research companies using methods to obtain information from relatively small, non-quantifiable samples. Qualitative research is deemed subjective. Methodologies include focus groups, triads, one-on-one/in-depth interviews, observational research, etc.
Related Resources
Rethinking Focus Group As Concept Development Tool | White Paper
Labbrand
| This article shares insights on using focus groups for testing new products or ideas, detailing the characteristics of a well-organized focus group. Highlights include cultural context for moderating focus groups with participants from Asian countries. | Read White Paper » |
Conducting Commercial Ethnography | White Paper
Housecalls, Inc.
| This white paper details the methodology of ethnography and offers suggestions for executing a professional observation research project. | Read White Paper » |
Conducting Effective Market Research in a Down Economy | White Paper
Sonya Turner, Senior Qualitative Analyst, iModerate Research Technologies
| Today’s economic climate is uncertain. As a result, businesses are scaling back and marketing budgets are shrinking. Although companies may be inclined to cut back during such unpredictable times, organizations that continue to invest in marketing initiatives could emerge stronger when the recovery happens. This whitepaper takes a look at how effective online research can help direct sound marketing strategies. Specifically, this paper details how to stay ahead of the curve with consumers through research, the importance of insight and the value of choosing the right partner. | Read White Paper » |
Interview: Online Qualitative With Jim Longo of iTracks | Media
Dana Stanley, President, The Operandi Group
| This video interview covers the transition to online qualitative research including initial concerns and discovered advantages. Jim Longo of iTracks details specific ways research companies approach the online space. | Read Media » |
Open Up A Secret World: Using Blogging For Market Research | Article
Malcolm Baker, Founding Partner, BRS Group
| This global study on women's handbags removed the interviewer from the information-gathering process. Women were invited to blog about certain topics with more depth and detail than in a traditional interview setting. Read this article to gain insights into this process and the results of the study. | Read Article » |
Linking Research Methodologies | Case Study
Wayne Howard, Managing Director, Wayne Howard and Associates
| Most health care organizations have faced mounting pressures to improve their marketing results while operating within reduced budgets. The challenges posed by doing more with less in a fiercely competitive marketing environment too often made even more challenging by adverse legislation. This case study by Wayne Howard & Associates describes ways to improve quality while lowering costs. | Read Case Study » |
Instant Message for Research: The Platform Behind Online One-On-Ones | Article
Adam Rossow, VP, iModerate Research Technologies
| Taking a closer look at IM, it is easy to see how its innate benefits translate into an environment where researchers can hold discussions of great value with respondents, making it an ideal qualitative platform. | Read Article » |
Qualitative Market Research: 3 Simple Tips for Getting Better Results | Article
Josh Mendelsohn, VP Marketing, Chadwick Martin Bailey, Inc.
| Here are three simple ways to ensure your qualitative projects pay off with truly useful results. Read quotes directly from researchers regarding feedback on the proposal, the report and industry knowledge. | Read Article » |
The Group Discussion or Focus Group | Article
DJS Research Ltd
| This article covers the basic fundamentals of qualitative market research. It provides the typical process of conducting market research, from creating focus groups to picking a venue and conducting interviews. | Read Article » |
Taking the Longitudinal Way: A Look at Qualitative Panels | Article
Belkist E. Padilla, Gloria Cantens-Purchon, and John Holcombe, Insights Marketing Group
| Longitudinal qualitative panels are instrumental in observing changes in consumer behavior when affected by life changes. Group sessions over time encourage participants to be more open and insightful and provide the ability to cross-reference answers. Insights Marketing Group, Inc. details longitudinal qualitative panels and their possible benefits in market research. | Read Article » |
Surveys of Chinatown Business Leaders | Case Study
SIS International Research
| This study analyzes results from a survey of business owners in NYC's Chinatown. Key questions included whether businesses felt they had been affected by security changes relating to 9/11 and its economic impact. Both quantative and qualitative results enrich the data in this case study. | Read Case Study » |
Qualitative Research: How the Art of Listening Has Changed | Article
Josh Mendelsohn, Chadwick Martin Bailey, Inc.
| This article takes a look at how qualitative research has changed since the rise of social media and advances in technology. | Read Article » |
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