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WAC Survey and Strategic Consulting Great Neck, NY - Phone: (516) 466-7467 Full-service Consumer/B2B innovative custom research managed by experienced professionals. All data collection methods with total global capabilities.... |
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Deerfield, IL - Phone: (847) 267-0169 Aeffect employs traditional and non-traditional research methods that help organizations: Identify, segment and understand their most valuable custome... |
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Applied Marketing Research, Inc. Kansas City , MO - Phone: (816) 442-1010 Data analysis/mining; telephone, internet, and mail data collection; focus groups; online panels; and executive one-on-one interviews... |
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Chamberlain Research Consultants, Inc. Madison, WI - Phone: (608) 246-3010 Chamberlain Research Consultants Inc. is an international market research firm providing a competitive advantage through strategic market research.... |
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Copernicus Marketing Consulting and Research Boston, MA - Phone: (617) 449-4200 Copernicus is a research-driven marketing consulting firm in the business of transforming companies.... |
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Chicago, IL - Phone: (312) 828-9200 C&R Research is a full-service market research company specializing in qualitative and quantitative research within the B2B and B2C segments.... |
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Belmont, MA - Phone: (617) 484-6225 Daniel Research Group is a market research consortium providing technology sector clients tactical and strategic research and consulting services.... |
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Brookfield, WI - Phone: (888) 432-5220 Since 1974, The DRG has provided qualitative and quantitative marketing research and consulting services to clients from a wide range of industries.... |
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Cincinnati, OH - Phone: (513) 651-2990 As a custom research firm, Directions offers insightful solutions that are applied across an array of industry segments.... |
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Ebony Marketing Research, Inc. Bronx, NY - Phone: (718) 320-3220 Multicultural Ethnic Research,qualitative and quantitative research, data collection and project managment, Online focus groups and Surveys.... |
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Stone Mountain, GA - Phone: (770) 455-6994 EMS is a research firm specializing in Customer-Focused Research for the energy/utility industry. 35+ yrs experience in energy AND market research.... |
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Tarrytown, NY - Phone: (914) 631-1019 ECI is your professional, high quality, Custom Market Research Partner.... |
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Haddock Research & Branding, Inc. Montreal, Canada - Phone: (514) 835-3013 We help our clients develop their low-carbon brands and services by better understanding the challenges they face – in research, marketing, branding... |
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Media, PA - Phone: (484) 840-4300 ICR, a top-ranked national and Intl. market research co. providing custom research and analysis on a wide range of issues. Globally in 90+ countries... |
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New York, NY - Phone: (212) 584-2323 Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth... |
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Karchner Marketing Research, LLC Collegeville, PA - Phone: (610) 489-0509 Founded in 2003 - healthcare & general market research. Conduct 50 studies/yr for end clients, ad agencies & market research firms.... |
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Irving, TX - Phone: (800) 884-MARC (6272) M/A/R/C® Research is a full-service marketing research & consulting firm offering innovative qualitative & quantitative methodologies.... |
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Fenton, MO - Phone: (877) 4-MARITZ Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
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New York, NY - Phone: (212) 725-7676 Worldwide research for marketing decision makers. All phases of qualitative and quantitative research: design through analysis, focus groups, in-depth... |
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New York, NY - Phone: (800) 221-5015 Meyers Research Center is the leading full service provider of Shopper Insights at the point-of-sale.... |
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Description of Analytical Services > Segmentation
Market research companies offering segmentation analytical services. Quickly choose a provider of this statistical technique used to identify groups of consumers within a category based on attitudes and/or behavior. A consumer or market segments are internally homogene (in a way meaningful for the business in question) while being externally heterogene. Segmentation can be an important consideration in developing brand strategy.
Related Resources
A Practical Guide To Market Segmentation | White Paper
Paul Hague, Director, B2B International
| There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. | Read White Paper » |
The Political Space for Barack Obama to Act On Climate Change | White Paper
Haddock Research & Branding, Inc.
| Based on Environmental ChoicesTM public opinion data, this article describes the ‘political space’ that American politicians have to act on specific types of climate change policy. This document is part of a series – Haddock Research & Branding, Inc. is also releasing equivalent discussions for Canada and the UK. | Read White Paper » |
Segmenting for Success | Article
Sawtooth Technologies, Inc.
| Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. In this article Sawtooth Technologies, Inc. highlights the benefits, approach, and uses of segmenting a market in such a way. | Read Article » |
The Needs of a Segment Should Drive Design | Article
Gail Ritacco, Vice President, Product Ventures
| Segmenting your consumers will help focus design efforts when creating packaging for your product. Common segment dimensions include demographics, psychographics and behaviors, but the need states of consumers may be the most significant variable. In this article, Product Ventures delves into how need states can translate into effective package design. | Read Article » |
Segmenting the New 'Gamer' | Article
Chadwick Martin Bailey, Inc.
| An interview with Electronic Arts' Stephen Day on their work with Chadwick Martin Bailey in developing a strategy in the gamer marketplace. | Read Article » |
Better Questions For Segmentation: Use of MAX-DIFF | White Paper
Rajan Sambandam, TRC
| Using Maximum Difference Scaling as a method in designing surveys may ensure more useful results in your market research. It is a comparative method based on importance that sidesteps the problems associated with traditional importance scales. TRC explains the mechanics behind this method through a detailed example in this white paper. | Read White Paper » |
Don’t Give Up On That Segmentation Study – Do It Smarter | Article
Chadwick Martin Bailey, Inc.
| In uncertain economic times, segmentation of your market can be difficult. This article covers top concerns addressing strategists and provides actionable insight. | Read Article » |
Database Scoring with Object Based Segmentation | White Paper
Rajan Sambandam, TRC
| Segmentation created from company databases are often lacking the rich segmentation schemes formed by attitudinal surveys. A new approach is Object based segmentation that uses database variables at the basis for forming attitudinal segments, leaving both markets classifiable with clear demographic segments. TRC compares traditional segmentation analysis with Object based. | Read White Paper » |
Why Should My Company Care About Being “Green”? | Article
Joe Bates, Vice President, Rockbridge Associates
| The race to be “green” is heating up as never before. It is impossible to watch television or read the news headlines without seeing something related to green products and marketing. In their annual National Technology Readiness Survey, Rockbridge conducted a “green” segmentation uncovering segments that are demographically unique and targetable. | Read Article » |
Segmentation Success | White Paper
Michael Sosnowski, TRC
| This paper explains the basic building blocks of the segmentation process and its implementation. | Read White Paper » |
Understand Choice in Banking: Use of Discrete Choice Conjoint Analysis | White Paper
TRC
| Conjoint analysis provides incentive for survey respondents to determine which features must not be omitted in their final purchase. The method closely mirrors decision-making in the real world, and as shown by TRC in this white paper, is applicable to many situations including how customers choose their bank. | Read White Paper » |
Conjoint Analysis: Staff Training | Case Study
Sawtooth Technologies, Inc.
| This report describes the process of teaching a client proper execution of a conjoint study to enable them to conduct their own studies in the future. Sawtooth Technologies, Inc. trained the client's staff on multiple teaching points and illuminated distinct market segments for the client to focus on. | Read Case Study » |
Survey of Analysis Methods Part II | White Paper
Rajan Sambandam, TRC
| This is Part II of a series looking at aspects of practical marketing research: identifying key drivers and developing segments. This content describes specific segmentation methods: cluster analysis, neural networks, self-organizing map (SOM), and mixture models. Included is a discussion on ideas for developing good segments. | Read White Paper » |
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Services related to Analytical Services > Segmentation
Types of Research
Modeling & Predictive Research > Forecasting
Modeling & Predictive Research > Market Simulation
Strategic Research > Market Segmentation
Research Techniques & Services
Analytical Services > Census Data / Demographic Analysis / Geo-Demographic Clustering
Analytical Services > Forecasting
Analytical Services > Modeling
Analytical Services > Statistical Analysis
Market Research Consultants > Statistical Analysis
Market Research Software
Demographic Analysis Software
Geographic Information System Software
Market Segmentation Software
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