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| 1. |
White Plains, NY - Phone: (914) 761-1909 B2B International is a specialist business-to-business market research and intelligence consultancy working for clients on a worldwide basis.... |
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| 2. |
New York, NY - Phone: (212) 584-2323 Insight Research Group is a custom research and strategy firm committed to understanding the consumer needs that fuel business growth... |
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Insights Marketing Group, Inc. Miami, FL - Phone: (305) 854-2121 A full-service marketing research company that conducts qualitative and quantitative research of both general and ethnic markets.... |
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New York, NY - Phone: (212) 265-3200 Ipsos offers five areas of market research specialization: advertising, loyalty, marketing, media, and public affairs.... |
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Des Plaines, IL - Phone: (847) 297-7515 Since 1971, Minding your customers' mind.... |
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New York, NY - Phone: (646) 213-4860 Luminosity Marketing – Research and Media. We deploy the most innovative tools and technologies available to solve your marketing research needs... |
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| 7. |
Irving, TX - Phone: (800) 884-MARC (6272) M/A/R/C® Research is a full-service marketing research & consulting firm offering innovative qualitative & quantitative methodologies.... |
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| 8. |
Mara Friedman Brand Strategist Los Angeles, CA - Phone: (310) 470-8815 Strategically-focused qualitative moderator, using insightful tools developed over the years to identify opportunities for brands to stand out.... |
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| 9. |
Fenton, MO - Phone: (877) 4-MARITZ Maritz Research delivers actionable insights that help businesses improve their bottom line by bridging the gap between brand promise and delivery.... |
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| 10. |
Milwaukee, WI - Phone: (414) 778-6000 Leading global market research firm specializing in stakeholder research, helping clients achieve business goals and protect long-term assets... |
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| 11. |
Scottsdale , AZ - Phone: (480) 393-1200 Market Solutions Group, a full service marketing research company, designs and implements research solutions and applies advanced research technique... |
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| 12. |
Pleasantville, NY - Phone: (914) 741-0301 Since 1981, Nelson Research, Inc. has provided a wide variety of marketing research services, including qualitative and quantitative studies.... |
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| 13. |
Mount Kisco, NY - Phone: (914) 241-1900 Strategic market research services. Expertise in market positioning, brand equity analysis, and satisfaction studies... |
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| 14. |
ORC, an Infogroup company (formerly Opinion Research Corporation) Princeton, NJ - Phone: (800) 444-4672 ORC offers the unique ability to integrate primary and secondary research, competitive intelligence and expert insight... |
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| 15. |
Chicago, IL - Phone: (888) 910-5800 We specialize in gathering difficult-to-find competitive information, anywhere in the world, and delivering it quickly.... |
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| 16. |
Stamford, CT - Phone: (203) 324-2420 RTi is a global, innovative full-service market research company delivering custom solutions designed against marketing and business objectives... |
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| 17. |
New York, NY - Phone: (212) 633-1100 Full-service. Offering a wide range of quantitative and qualitative methods.... |
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| 18. |
Research Perspectives Int'l (RPI) White Plains, NY - Phone: (914) 694-1720 Full-service custom strategic and tactical research solutions provided with a worldwide perspective.... |
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| 19. |
Summit, NJ - Phone: (866) 545-3216 Rockhopper Research is truly a 21st century insights partner; using cutting edge methods and the best global researchers in the business... |
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| 20. |
East Rutherford, NJ - Phone: (201) 528-0400 Russell Research is one of the country’s top strategic research firms and has been delivering innovative, custom research for over half a century.... |
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Description of Strategic Research
Market research businesses conducting strategic research. Locate a company offering research services designed to generate information used to develop a strategic marketing plan for a product or service. Information collected can provide insights into its competitive advantages, a profile of its best prospects, and communication opportunities.
Related Resources
A Practical Guide To Market Segmentation | White Paper
Paul Hague, Director, B2B International
| There are ten basic steps in finding unique segments in your customer base. Segmentation can be created by looking at factors such as purchase history, industry, need, and behaviour. B2B International shares their segmentation methodology in this white paper. | Read White Paper » |
How Big Is The Market... Really? | Article
Mark Towery, Managing Director, Geo Strategy Partners
| The correct way to estimate market size depends on four different cuts of market data. The first examines demand; the second defines the "addressable market." Following that is analysis of the realistic opportunities for competition, and finally a targeted selection of "winnable" market opportunities. Geo Strategy Partners explains the process of determining market size to assess potential opportunities in this article. | Read Article » |
Are You Ready to Grow Again? | Article
Mark Towery, Managing Director, Geo Strategy Partners
| Refocus; Retool; Recover. Your go-to-market strategy and business model need to be revamped to match the current economy's competitive landscape. To re-energize your product and drive sales, hone in on the hidden motivators of your customers and examine what has changed in your market sector. Geo Strategy Partners shares their insights for strategic positioning in this economy. | Read Article » |
Market Segmentation: One Method, Four Examples | Case Study
Rajan Sambandam, TRC
| Effective market segmentation requires an understanding of the market and the skilled art of finding the appropriate segments. TRC gives four examples of this method's application with results. | Read Case Study » |
In Defense of Strategic Positioning and Strategic Business Models | Article
Geo Strategy Partners
| Strategic planning has changed shape in the past 25 years with the emergence of global markets, bursts of new technology, and changes in the world economy. Geo Strategy Partners shares their insights on business models and strategic positioning in this article. | Read Article » |
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Idea Generation
Strategic Research > Market Opportunity Evaluation
Strategic Research > Market Segmentation
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Market Research Consultants > Advertising & Communication
Market Research Consultants > Business-to-Business Research
Market Research Consultants > Marketing & Marketing Effectiveness
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