Harnessing Perceptions in B2B Markets | Article

Ruth Stanat, SIS International Research

Business-to-Business markets often neglect the importance of opinion and perception among B2B stakeholders. But, understanding perception is crucial as it impacts the decision to invest in certain areas, the willingness of supply chain links to work together and countless daily activities dependent on having appropriate perceptions. In today's B2B markets, perceptions are enhanced, developed and sustained through the following vehicles. | Read Article »

How Stakeholders Perceive Benefits | Article

Ruth Stanat, SIS International Research

In this article SIS International Research points out four ways perceptions are formed by stakeholders. | Read Article »

The Marketing & Branding of Nations | Article

SIS International Research

Stakeholders impact the perceptions of a country; in this article SIS International Research details what market research looks for in nation branding. | Read Article »

Packaging: The Last 10 Seconds of Marketing | Article

Michael Stanat, Research Executive, SIS International Research

Package design has a crucial role in the last moments of a consumer's decision to make a purchase. This article points out several features of good packaging that influence purchase decision. | Read Article »

8 Ways to Boost Customer Satisfaction in Retail | Article

SIS International Research

This article covers eight ways to boost customer satisfaction, detailing aspects of the shopping experience that can be improved. Concrete ideas pulled from market research studies address dissatisfying situations encountered by customers and create proactive ways for companies to reward relationships with customers. | Read Article »

Multiple Constituencies & Indirect Influencers in Consumer Purchasing | Article

SIS International Research

Indirect customers and influencers such as children should be integrated into your marketing strategy. This article points out opportunities companies can target when reaching their indirect customer base. | Read Article »

Return on Investment in Market Research | Article

SIS International Research

Market research companies can implement several strategies for tracking return on investment for their research. The client can specify project milestones, objectives, KPIs, and other metrics detailed in this article. | Read Article »

Business-to-Business Segmentation | Article

SIS International Research

This article provides pointers for effective Business-to-Business segmentation research. Companies can position clients in their marketing strategy using the Lifetime Customer Value metric. | Read Article »

Social Media, the Future of Market Research? | Article

Michael Stanat, Research Executive, SIS International Research

This article posted in January 2009 examines the market research capabilities of social networking sites including Facebook, Myspace and Linkedin. SIS International Research details the pros and cons of using these sites to survey specific targeted audiences. | Read Article »

Consumer Subcultures & Gatorade Product Perceptions | Case Study

SIS International Research

This case study examines the perceptions of Gatorade by athletes and non-athletes. An online survey collected data on brand preferences, consumption patterns, loyalty and emotional bonds. Important findings included high referent power that Gatorade can use in its marketing strategy. | Read Case Study »

The Global Talent Crunch | White Paper

Ruth Stanat, President, SIS International Research

A company's longterm talent management should incorporate several key elements into the recruiting, training and positioning process. Examples include Generation Y encouragement, finding employees' corporate culture niche, and enabling technology-based automation of discrete talent functions. Ruth Stanat covers ways of ensuring an efficient talent management system. | Read White Paper »

Climate Change Research: Understanding the EU Emissions Trading Scheme | White Paper

Michael Stanat, Research Executive, SIS International Research

The European Union Emission Trading Scheme (EU ETS) unified countries into a network for managing carbon emissions with a Cap and Trade system. This white paper describes the effect of the market on this system and includes survey feedback from various countries and companies affected by the changes. | Read White Paper »

Corporate Sustainability Strategies: A Siemens Case Study | Case Study

Michael Stanat, Research Executive, SIS International Research

Companies embrace commitments to being leaders in climate change. This case study looks at one company's implementation of green strategies, its challenges and results. | Read Case Study »

Small-Midsize Business Communications: Hidden Costs | White Paper

SIS International Research

The following white paper outlines the findings of a study sponsored by Siemens Communications and prepared by SIS International Research. It discusses and quantifies the hidden cost of communications barriers and latency that small and medium sized business in 8 different countries, across 8 different verticals, and up to 400 employees experience in their daily business activities. | Read White Paper »

Surveys of Chinatown Business Leaders | Case Study

SIS International Research

This study analyzes results from a survey of business owners in NYC's Chinatown. Key questions included whether businesses felt they had been affected by security changes relating to 9/11 and its economic impact. Both quantative and qualitative results enrich the data in this case study. | Read Case Study »

The Integration of Market Research & Competitive Intelligence | Article

SIS International Research

This content covers the evolution of market research, the emergence of competitive intelligence, and the effects of the global marketplace on research. The integration of market research and competitive intelligence generates valuable insights for strategic and tactical decision making. Learn more in this presentation by SIS International Research. | Read Article »

The Middle East Market | White Paper

SIS International Research

This presentation covers demographics and cultural and societal influences in the Middle East market, as well as opportunities and barriers for growth. Booming markets include healthcare and automotive industries. Learn more in this presentation from SIS International Research. | Read White Paper »

Challenges in Conducting Market Research in Africa | White Paper

Neal Sandin, Sr. Project Director, SIS International Research

This presentation reveals market intelligence and business opportunities of Africa. Specifically, it includes population maps of telephone and internet penetration, cultural barriers, government and economic information, and resources and recommendations. Learn more in this presentation from Neal Sandin of SIS International Research. | Read White Paper »

The Challenges of Global Data Collection | White Paper

SIS International Research

SIS International Research presents the challenges of global data collection as it has changed in the past forty years. This presentation features a step-by-step process of conducting global data collection today with key analytical methods for European countries, Asian countries, and Latin American countries. | Read White Paper »

Conducting A Strategic Intelligence Audit | Article

Ruth Stanat, President, SIS International Research

This presentation from SIS International Research shares fundamental information about a Strategic Information Audit - the value, process, methods, and output. | Read Article »

China, The EU and Latin America: A Changing Global Landscape | White Paper

Ruth Stanat, President, SIS International Research

Using competitive intelligence we can understand the behind-the-scenes markets in China, the European Union, and Latin America. Long term prospects and growth areas suggest imminent changes in the global landscape. Learn more in this presentation from SIS International Research. | Read White Paper »

How to Maximize your Research Budget in a Recession | Article

Ruth Stanat, President & CEO, SIS International Research

The recession has affected market research budgets, forcing executives to re-think strategies and prioritization. This article discusses general strategies on how to efficiently utilize a reduced research budget and provide the intelligence to senior management. | Read Article »

Being "Green" Improves Recession Performance | Article

SIS International Research

Weaving in "green" into a company is in large part strongly tied to increased efficiency. In this practical list from SIS International Research, discover simple ways to "go green" to save costs during a recession. | Read Article »

How to Craft Research for Japan; Culture Matters! | Article

SIS International Research

Many global research firms get trapped in a pitfall in designing the Japan leg of the global research project. "Consistent What and Differing How" is a norm one should always adhere to in global research projects that contain field research across many countries. More often than not, we need to adjust the specifics prescribed at the global level "What" to yield the best result from the research work in Japan. In this series of articles, I will shed a light on how we should deal with the "How" part of the norm to render the Japan leg most effective while keeping the "What" intact. Specifically, this article is about focus group research. | Read Article »

Generation Y surprisingly upbeat about the future | Article

SIS International Research

A survey of young adults found they are surprisingly optimistic about job prospects in spite of the recession. This article shares statistics on Generation Y's industry interest rate in relation to actual job opportunities. | Read Article »

An Overview of the Contraceptive Sector | Article

SIS International Research

This article provides a broad overview of contraceptive use among women in different parts of the world. | Read Article »

Becoming a Hidden Champion in Niche Marketing | Article

SIS International Research

They are brands you don't recognize, yet they have global market shares greater than 50%. This article describes the concept of "Hidden Champions" and gives examples of companies achieving this classification. | Read Article »

Developing International Information Databases | White Paper

SIS International Research

- | Read White Paper »

SIS Unveils China Business Transaction Data Service | Press Release

SIS International Research

NEW YORK, May 2010 - SIS International Research announced today the launch of its company data services in China. | Read Press Release »

Types of Research

Geo-Demographic Research

Research Techniques & Services

Analytical Services: Census Data / Demographic Analysis / Geo-Demographic Clustering

Audiences, Industries & Market Specialties

Demographics: Ethnic - Hispanic / Latino

Demographics: Generation X

Demographics: Generation Y

Demographics: Mature / Seniors

Retail: General